2025 Tray Direct Mail Brochure | MS

www.trayinc.com

your guide to direct mail services

Michael Stone, Senior Account Manager | mstone@trayinc.com | C 410.370.6073 | P 410.689.0714

why direct mail matters In a digital world, direct mail stands out. It’s personal. It’s tangible. And it puts your brand directly into your audience’s hands—without competing for clicks or swipes.

DIRECT MAIL HELPS YOU: • Cut through the digital noise

• Deliver targeted, high-impact messages • Increase engagement and response rates • Build brand recognition and trust

Whether you’re launching a new product, nurturing leads, or re-engaging past customers, direct mail delivers results you can see and measure.

our direct mail services MAIL PIECE DESIGN We create eye-catching, professionally designed mail pieces that grab attention and clearly communicate your message. PERSONALIZATION

PRINTING & INSERTING We offer high-quality printing options— including inkjet and laser—paired with professional inserting services to ensure a

polished, ready-to-mail package. COMMINGLING & METERING

With variable data printing, each piece can be tailored to the individual recipient— making your message more relevant and effective. MAILING LIST MANAGEMENT We clean, merge, and manage your mailing lists to ensure your campaign reaches the right audience. ADDRESS CORRECTION Using certified address verification tools, we validate and correct mailing data to ensure accurate, timely delivery.

To help you save on postage and boost delivery speed, we manage mail sorting, metering, and drop-shipping—maximizing efficiency and minimizing cost. INTERNATIONAL MAIL Need to reach a global audience? We manage international direct mail with precision, ensuring your message is printed, prepared, and delivered with accuracy and care.

Here’s Why Direct Mail Works TARGETED & PERSONALIZED

Direct mail can be tailored to speak directly to each recipient—driving higher engagement and relevance. HIGHER RESPONSE RATES Direct mail consistently outperforms digital channels in response rates, helping you get noticed and remembered. TANGIBLE & MEMORABLE Unlike emails that get deleted, physical mail lingers— keeping your brand visible in homes and offices. COST-EFFECTIVE With smart targeting and strategic execution, direct mail delivers strong ROI and lasting impact.

why direct mail matters for your business

Direct mail offers personalized engagement, reaches customers where they are, and adds a tangible layer of credibility that digital channels often lack. Whether you’re promoting new products, sending special offers, or strengthening customer relationships, direct mail is a proven, effective way to connect and convert. get started today Well-designed and carefully managed direct mail campaigns help your business cut through the noise and stand out. ready to take your marketing to the next level?

Contact Tray today to explore how direct mail can deliver real results for your brand.