Be Well Network Brandstorm

ACTIVITY #7 WHERE ARE WE GOING - VISION STATEMENT With the information gained over the course of this brandstorm, we at Dreamscape marketing have come up with a Vision statement for your review. Please consider it next to some of the examples below. Remember, just like the in-person exercise we did, this is a fluid project and there are no wrong answers. My hope is that you will take this as a starting point and grow it into a vision for you. BeWell: To be a real solution for those seeking to overcome addiction and live full, meaningful, lives. • Google: “To provide access to the world’s information in one click” • IKEA: “To create a better everyday life for the many people” • Instagram: “Capture and share the world’s moments” • LinkedIn: “Create economic opportunity for every member of the global workforce” • Microsoft: “To help people throughout the world realize their full potential” • Nike: “To bring inspiration and innovation to every athlete in the world” • Oxfam: “A just world without poverty” • Shopify: “To make commerce better for everyone” • Sony: “To be a company that inspires and fulfills your curiosity.” • TED: “Spread ideas” • Tesla: “To accelerate the world’s transition to sustainable energy” • Uber: “We ignite opportunity by setting the world in motion” • Whole Foods: “To nourish people and the planet.

Team BeWellinator: Example 1: BeWell Recovery Centers are a team of dedicated professionals that transform lives, to overcome addiction, using safe and innovative processes.

This is the Be Well Mission statement as we created it: Be Well is a collaborative team of professionals who provide a safe environment where empowerment, education, and connection takes place; where the lives of our clients and their families are transformed.

Here is a revised and carefully crafted version of the same statement for consideration: Be Well is a collaborative team of professionals dedicated to empowering, educating, and connecting those struggling with the disease of addiction. We provide a safe and compassionate environment where the lives of our clients and their families are transformed.

Brandstorm 14

BeWell Recovery