Be Well Network Brandstorm

Agenda DAY 1

2. CHECK IN / HUMAN DOING VERSUS THE HUMAN BEING The goal of this exercise was to get in touch with the essence of who we are. Make four lists of your characteristic. • What you look like • What you do (work, fun, life, etc.) • What you have (house, family, cars, tennis request, etc.) execution. Similarly, constructed, goal- oriented conversations stifle creativity and force blinders on participants. The BRANDSTORM™ exercise results in a flood of ideas that make YOU, YOU…. HOUSEKEEPING • You will all take in the information in your own way. Take notes, listen, follow along in the agenda, whatever works best for you. • There is no power point, or handout. Branding is not teaching, it is creating • Stay mobile • Restroom break whenever you want • We will do breaks throughout • Ask questions, interactive • When we are coming up with statements and word clouds, nothing is final. If we have two great ideas for a creative statement, we keep both. There is no wrong or right. • If you need something, ask - you are responsible for your needs • Have a great time with this!

1. INTRODUCTION AND HOUSEKEEPING GLENN HADLEY - Senior Vice President of Strategy for Dreamscape Marketing All along this journey, I have seen many brands come and go and many companies struggle to find their identity and lose their way because they couldn’t. This will guide us to a clear recognition of who and what BeWell is and action to become that which it could be - The definition of Humility… WHAT IS A BRANDSTORM™? Brainstorming within a group doesn’t work. It’s confusing, disorganized and seldom yields data that results in real-world

Brandstorm 3

BeWell Recovery