ICAST 2021

2021 SHOW GUIDE

ORANGE COUNTY CONVENTION CENTER ORLANDO, FL JULY 2 0 –2 3 , 2 0 21 ICASTfishing.org  ASAfishing.org GREAT FISHING STARTS HERE

Panther Martin Delivers The Goods! T hrough boom and bust,

through slow growth and high growth, through good times and bad times, for the last 63 years, we have always delivered the goods. First and foremost, we deliver great shing lures that really catch sh.

New MiniFly

Second, every year we introduce great new shing lures and

this year is no exception! We are introducing 38 new lures for 2022!

Two of 38 Great New Panther Martin Lures Coming in 2022!

Third, in order to be able to meet our customers’ demands, Panther Martin always maintains a full inventory of all items all year round.

Last but most importantly, we always maintain the highest possible quality for our shing lures. See the great new Panther Martin lures at booth #1800 at ICAST Orlando.

New DualFlash WillowStrike

Remember, with Panther Martin, it’s

Booth # 1800

D�L�V�R�D

PantherMartin.com, Dept BG071L 19 N. Columbia Street, Port Je erson, NY 11777 ph (631) 473-7308 • fax (631) 473-7398 /PantherMartin • /PantherMartinFishing

TABLE OF CONTENTS  SHOW INFORMATION

NOTICE TO THE FISHING TACKLE INDUSTRY

Welcome to Orlando...................................................................................................... 4 Working for You ............................................................................................................. 6 Schedule-at-a-Glance................................................................................................. 10 General Convention Information ................................................................................ 12 ICAST Show Rules ....................................................................................................... 13 ICAST Sponsors .......................................................................................................... 22 Super Tuesday! ........................................................................................................... 24 New Product Showcase .............................................................................................. 26 State of the Industry Breakfast ................................................................................... 28 Lunch & Learn Business Development Seminars..................................................... 29 Other Show Destinations ........................................................................................... 36  EXHIBITORS ICAST Exhibit Hall Floor Plan ..................................................................................... 42 ICAST Exhibitors by Alpha........................................................................................... 44 ICAST Exhibitors by Booth .......................................................................................... 48 ICAST & MAP Exhibitor Listings ................................................................................. 52  SHOW SPECIALS ICAST Exhibitors Offering Show Specials................................................................. 113  PRODUCT CATEGORIES Product Category Index............................................................................................. 122 Exhibitors by Product Category ................................................................................ 123 Advertiser Index ........................................................................................................ 134

United States Patent and Trademark Office Reg. No. 1,616,853 • Registered Oct. 9, 1990 Trademark Principal Register

United States Patent and Trademark Office Reg. No. 1,615,845 • Registered Oct. 2, 1990 Trademark Principal Register

United States Patent and Trademark Office Reg. No. 1,615,844 • Registered Oct. 2, 1990 Trademark Principal Register

United States Patent and Trademark Office Reg. No. 1,643,711 • Registered May 7, 1991 Trademark Principal Register

For years serious big game fishermen have known the shapes of AFTCO roller guides and tops to be distinctive, and that those shapes represent AFTCO. This fact is also recognized by the United States Patent and Trademark Office, which has granted AFTCO the exclusive trademark rights to the AFTCO roller guide and roller top shapes. What this means for anglers is that a roller guide or top that looks like an AFTCO will be an AFTCO and not a copy. AFTCO has and will continue to remove from the U.S. marketplace rods that use roller guides or roller tops made of a shape that violates the AFTCO trademark registrations. When necessary, we will receive help from U.S. Customs and the courts to remove such rods.

TRAY, INC. IS THE PUBLISHING PARTNER FOR ICAST 2021 The ICAST 2021 Show Guide is published as a service for the ICAST attendees. While every effort is made to ensure accuracy, ASA makes no warranties, expressed or implied, related to the information provided. Information contained herein is subject to change without notice. No part of this publication may be reproduced, stored or transmitted without the written permission of ASA.

AFTCO.COM

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EVERY CAP HAS A STORY Fish on in our BUFF ® Pack Trucker Cap. With its flexible brim and open mesh back, this packable cap keeps its shape and style for the perfect fit – choose wisely.

Become a BUFF ® dealer: BUFFUSA.COM/DEALERS

Photographer: Sashwa Burrous BUFF® is a registered trademark of ORIGINAL BUFF, SA

Welcome Back! to the largest recreational fishing trade show in the world We are so excited to bring you ICAST 2021. Our industry needs and wants this show – to reignite, recommit and reconnect. This year, more than ever, you are in the right place at the right time. This is about your business, your trade show and your industry.

Like you, we missed the face-to-face interaction, the handshakes and bear hugs and sharing a cold beverage or two. It’s at ICAST where relationships are built. Where you’ll see all the new and innovative products and learn about the issues that impact your business. We want to thank the Recreational Boating & Fishing Foundation’s Take Me Fishing™ brand for being this year’s presenting sponsor and supporting the State of the Industry Breakfast and the Lunch & Learn business seminar series. We thank all our ICAST 2021 sponsors for their commitment to ICAST and our industry. We’re sure you’ll agree that 2020 was a year like no other. We’re grateful that millions of people turned to fishing as a safe and enjoyable way to get outdoors. In turn, this had an unforeseen impact on the sportfishing industry. Across the board, 2020 sales were higher than anyone expected; and we wish you continued success through the rest of 2021 and beyond. This year, it’s critical that we learn how to keep these anglers, many who tried recreational fishing for the first time. On Wednesday morning, our State of the Industry Breakfast keynote speaker, Jay Baer, will tell us how to do just that. Later that morning, he’ll follow up with a Lunch & Learn business seminar to take you deeper

into the customer service experience with his strategies for success. Check the Lunch & Learn schedule for all the excellent seminars we have lined up this week. We invite you to take advantage of all the show’s special events: On The Water product demonstrations; the ICAST Cup Bass Fishing Tournament; the New Product Showcase; the Chairman’s Industry Awards Reception; the “Best of Show” award presentation; and the daily happy hours in participating exhibitors’ booths. While we’ll miss our colleagues; this show is about you and those who understand the value of coming together to experience everything that ICAST means to our industry –seeing new products, doing business and renewing friendships. You know that. That’s why you are here celebrating this week and planning for your future. And while you are here, let us know what you think. What do you need that will add more value and return on your ICAST investment? We are listening and want to make this week your most important, productive and profitable one of the year. With your participation at ICAST, you are helping us move mountains with policy makers in D.C. and across the country, all while getting more people out fishing. We’ll see you ON the show floor!

Jesse Simpkins ASA Board of Directors Chairman Vice President of Marketing, St. Croix Rod

Glenn Hughes President American Sportfishing Association

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The American Association is Your ICAST Host BUT WE DO SO MUCH MORE THAN PRODUCE ICAST We’re the only national group speaking on behalf of the entire industry. We unite an industry who wants to see more people pursue fishing, enhance their business and safeguard our fisheries and waters.

Please go to www.ASAFishing.org for more information or contact us at 703-519-9691

Events Your business is our business. ASA hosts two events – ICAST and the Sportfishing Summit – where the global sportfishing industry comes together to do business and discuss the future. Advocacy Being a voice of influence for sensible public policy that benefits the long-term interests of the industry is the heart of ASA’s Government Affairs efforts. Membership ASA prides itself on being the only national trade organization that represents the entire recreational fishing industry. Membership in ASA gives businesses and organizations a voice on issues that impact them. News We keep our members current on the latest news about the sportfishing industry, legislative updates and the issues that affect their business. Reports and Trends With 55 million anglers, recreational fishing is big business. We have reports and data that cover its economic and social impact.

ICAST 2021  5

Government Affairs – Working for You At the American Sportfishing Association (ASA) we pride ourselves on being the only national trade organization that represents the entire recreational fishing industry. Our Government Affairs team focuses not just on the national issues, but regional and state issues as well. We are here for you. We make sure you’re represented in the halls of congress and state capitols. Our job is to navigate the ever-changing political climates and be your voice when· laws and policy decisions impact you. We keep on top of issues that impact recreational fishing, so you can focus on growing your business.

We work on today's issues with an eye to the future.

Providing common sense solutions to fisheries management will have a positive impact not just now, but for future generations of anglers. No matter if it's freshwater or saltwater, we know it's vital to understand what's important to help create a great day on the water - clean water, abundant fish and access to both.

Working in Your Back Yard Here are a few issues we are working on for you –

Freshwater • Advocating for aquatic invasive species prevention and control, which can decimate recreational fish species • Opposing proposed mining developments near iconic fisheries including Bristol Bay, Alaska and Boundary Waters Canoe Wilderness Area, Minnesota • Supporting restoration funding for the iconic Great Lakes fisheries

Mid-Atlantic • Providing the recreational fishing community with a voice in offshore wind development discussions • Improving sport fish populations by ensuring forage species like menhaden are properly conserved • Supporting striped bass conservation through improved management and fishing practices

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BECAUSE YOUR VOICE MATTERS We take care of the politics, so you can concentrate on growing your business. Let’s talk about the issues that are important to you. Please feel free to contact a Government Affairs team member to discuss your concerns. YOUR GOVERNMENT AFFAIRS STAFF

Michael Waine Atlantic Fisheries Policy Director mwaine@asafishing.org 508-221-5508

Mike Leonard Vice President mleonard@asafishing.org, x230

Kellie Ralston Southeast Fisheries Policy Director kralston@asafishing.org 904-553-3733

Connor Bevan Inland Fisheries Policy Manager cbevan@asafishing.org, x222

Danielle Cloutier, PhD Pacific Fisheries Policy Director dcloutier@asafishing.org, x247

West Coast • Banning mile-long drift gillnets in federal waters and replacing them with more sustainable fishing methods • Promoting and supporting comprehensive Pacific salmon policy reform for this immensely important recreational fishery • Protecting recreational fishing access as proposals to create more marine protected areas in California emerge

Southeast and Gulf Region • Supporting comprehensive efforts to expedite and restore the southerly flow of water to the Everglades, improving water quality, and fishing, throughout south Florida • Advocating for red snapper management reform throughout the South Atlantic and Gulf of Mexico • Promoting restoration of the Southeast Florida Coral Reef Tract

ICAST 2021  7

PROFESSIONAL GRADE GEAR VISIT US AT US AT BOOTH 3617

8  ICASTfishing.org | ASAfishing.org 888-272-9838 | ENGELCOOLERS.COM | 900 Jupiter Park Drive | Jupiter, FL 33458 | info @ engelcoolers.com

DOWNLOAD THE ICAST 2021 APP

The app has all the features you need to effectively and efficiently navigate the show floor. • Interactive show floor map • New Product Showcase entries • All the show events and show floor destinations • Lunch & Learn Business Development Seminars • Show Planner • And much, much more! All this right from the palm of your hand.

Sponsored by

To download the ICAST app, go to the App Store or Google Play.

The ICAST app is supported by Apple and Android.

SHOW INFORMATION

SCHEDULE-AT-A-GLANCE

Current as of June 4, 2021

ICAST REGISTRATION OPEN

WEDNESDAY, JULY 21

Registration Open  N220B-E Satellite Registration  South Hall

MONDAY, JULY 19

Noon – 5:00 p.m.

7:15 a.m. – 5:00 p.m.

TUESDAY, JULY 20

8:00 a.m. – 5:00 p.m.

State of the Industry Breakfast Presented by Take Me Fishing  Room N320

7:15 a.m. – 8:45 a.m.

WEDNESDAY, JULY 21 7:00 a.m. – 5:00 p.m.

New Product Showcase “Best of Category” Voting (Open to Buyers and Media Editorial Only)  Booth 5100

THURSDAY, JULY 22

8:00 a.m. – 5:00 p.m.

9:00 a.m. – 2:00 p.m.

FRIDAY, JULY 23

8:00 a.m. – 1:00 p.m.

9:00 a.m. – 6:00 p.m.

Exhibition Open

Lure Tank Open Sponsored by Lunkerville  Located on the show floor ICASTing Pond Open  Located on the show floor Press Room Sponsored by Evolution Fishing (Open to Media Editorial Only)  Booth 5411

MONDAY, JULY 19

9:00 a.m. – 6:00 p.m.

Main Registration Open  N220 B-E Satellite Registration  South Hall

Noon – 5:00 p.m.

9:00 a.m. – 6:00 p.m.

TUESDAY, JULY 20

9:00 a.m. – 6:00 p.m.

ICAST Cup Bass Fishing Tournament Presented by MLF  Lake Toho

6:30 a.m. – 10:30 a.m.

Buyers’ Lounge Sponsored by Guy Harvey  Booth 3011

9:00 a.m. – 6:00 p.m.

Registration Open  N220 B-E Satellite Registration  South Hall On The Water Product Demonstrations  OCCC North Building Ponds Free Business Session for Manufacturers: Understanding your Excise Tax Obligations  N210 E New Product Showcase Preview Reception Sponsored by Fishing Tackle Retaile r “Best of Category” Voting (Open to Buyers and Media Editorial Only)  Booth 5100

8:00 a.m. – 5:00 p.m.

Lunch & Learn Seminar: Anglers’ Motivations, 2020 Sportfishing Trends and Where Do We Go From Here?  Booth 633 Lunch & Learn Seminar: Special “Deep Dive” Business Development Session with Jay Baer  Booth 633 Lunch & Learn Seminar: Superior Customer Service – The Cornerstone of Gaining Momentum  Booth 633

11:00 a.m. - Noon

10:00 a.m. – 2:00 p.m.

3:00 p.m. – 4:30 p.m.

Noon – 1:00 p.m.

1:00 p.m. – 2:00 p.m.

5:00 p.m. – 8:00 p.m.

Lunch & Learn Seminar: Use Local Volunteers to Build Community Loyalty  Booth 633

2:00 p.m. – 3:00 p.m.

New Product Showcase (Open to all Exhibitors and Attendees)  Booth 5100

2:00 p.m. – 6:00 p.m.

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July 20–23, 2021

Happy Hour with Guy Harvey  Booth 3011

New Product Showcase “Best of Show” Award Presentation (Open to all Exhibitors and Attendees)  Booth 5100 Lunch & Learn Seminar: Leveraging Direct Inventory Streams to Drive Sales – Online and In-Store  Booth 633

4:00 p.m. – 6:00 p.m.

2:00 p.m. – 2:30 p.m.

Chairman’s Industry Awards Reception Sponsored by St. Croix Rod  Room N320

6:00 p.m. – 7:30 p.m.

2:00 p.m. – 3:00 p.m.

THURSDAY, JULY 22

Registration Open  N220B-E Satellite Registration  South Hall

8:00 a.m. – 5:00 p.m.

4:00 p.m. – 6:00 p.m.

Social Hour in Exhibitors’ Booths

9:00 a.m. – 6:00 p.m.

Exhibition Open

Happy Hour with Guy Harvey  Booth 3011

4:00 p.m. – 6:00 p.m.

Lure Tank Open Sponsored by Lunkerville  Located on the show floor

9:00 a.m. – 6:00 p.m.

FRIDAY, JULY 23

Registration Open  N220 B-E Satellite Registration  South Hall

8:00 a.m. – 1:00 p.m.

ICASTing Pond Open  Located on the show floor

9:00 a.m. – 6:00 p.m.

9:00 a.m. – 3:00 p.m.

Exhibition Open

Press Room Sponsored by Evolution Fishing (Open to Media Editorial Only)  Booth 5411

New Product Showcase (Open to all Exhibitors and Attendees)  Booth 5100 Lure Tank Open Sponsored by Lunkerville  Located on the show floor ICASTing Pond Open  Located on the show floor Press Room Sponsored by Evolution Fishing (Open to Media Editorial Only)  Booth 5411 Lunch & Learn Seminar: Micro Influencers + Micro Content = Marketing Growth: Grow Your Customer’s Trust Through Influence Marketing  Booth 633 Lunch & Learn Seminar: Our Passion has a Payoff: Recent Accom- plishments of Federal Excise Tax Payments  Booth 633 Buyers’ Lounge Sponsored by Guy Harvey  Booth 3011

9:00 a.m. – 6:00 p.m.

9:00 a.m. – Noon

Buyers’ Lounge Sponsored by Guy Harvey  Booth 3011

9:00 a.m. – 3:00 p.m.

9:00 a.m. – 6:00 p.m.

9:00 a.m. – 3:00 p.m.

New Product Showcase “Best of Show” Voting (Open to Buyers and Media Editorial Only)  Booth 5100 New Product Showcase (Open to all Exhibitors and Attendees)  Booth 5100 Lunch & Learn Seminar: The Death of the Third Party Cookie: What Marketers Need to Know  Booth 633

9:00 a.m. – Noon

9:00 a.m. – 3:00 p.m.

9:00 a.m. – 6:00 p.m.

9:00 a.m. – 3:00 p.m.

11:00 a.m. – Noon

11:00 a.m. – Noon

Lunch & Learn Seminar: How to Catch and Keep 2020’s New Anglers  Booth 633

Noon – 1:00 p.m.

Noon – 1:00 p.m.

Lunch & Learn Seminar: Content Creation: The How To’s  Booth 633

Noon – 2:00 p.m.

Social Hour in Exhibitors’ Booths

1:00 p.m. – 2:00 p.m.

3:00 p.m.

Exhibition Closes

ICAST 2021  11

SHOW INFORMATION

GENERAL CONVENTION INFORMATION KEY LOCATIONS AND TELEPHONE NUMBERS ICAST SHOW OFFICE Open during show hours

REGISTRATION ATTENDEE AND EXHIBITOR REGISTRATION  Room N220 B-E 407-685-5421 MONDAY, JULY 19 Noon – 5:00 p.m. TUESDAY, JULY 20 8:00 a.m. – 5:00 p.m. WEDNESDAY, JULY 21 7:00 a.m. – 5:00 p.m. THURSDAY, JULY 22 8:00 a.m. – 5:00 p.m. FRIDAY, JULY 23 8:00 a.m. – 1:00 p.m. BADGE DESIGNATIONS Exhibitor .............................................................. Green Buyer-Retail and Wholesale ......................... Yellow Manufacturer’s Representative .................... Blue Media-Editorial ................................................. Red First-Time Non-Exhibiting Manufacturer .. Clear Government and Association ........................ Clear Industry Associate/Industry Supplier ......... Clear Custom Tackle Retailer .................................. Clear Nonprofit and Educational Organizations ... Clear Captain/Guide .................................................... Clear Media Sales ........................................................ Clear Non-Exhibiting Member-Manufacturer ..... Clear Angler Development (Friday Only) ............... Clear

 Room N230 407-685-5420 PRESS ROOM  Booth 5411 WEDNESDAY, JULY 21 9:00 a.m. – 6:00 p.m. THURSDAY, JULY 22 9:00 a.m. – 6:00 p.m. FRIDAY, JULY 23 9:00 a.m. – 3:00 p.m. PRESS CONFERENCE ROOM  Room N220 G LUNCH & LEARN SEMINARS  Booth 633 NEW PRODUCT SHOWCASE Open to all attendees except as noted  Booth 5100 TUESDAY, JULY 20 5:00 p.m. – 8:00 p.m.* WEDNESDAY, JULY 21 9:00 a.m. – 2:00 p.m.* 2:00 p.m. – 6:00 p.m. THURSDAY, JULY 22 9:00 a.m. – 6:00 p.m. FRIDAY, JULY 23 9:00 a.m. – Noon *(open to Buyers and Media-Editorial only) FEDEX OFFICE  North A – Adjacent to Room N210 A 407-352-9728 EMERGENCY SERVICES Dr. Phillip’s Hospital 9400 Turkey Lake Road Orlando, FL 32819 407-351-8500 CONVENTION CENTER SECURITY The North/South Building security can be found in Room N212. For general security please contact 407-685-1119. In the case of an emergency, please dial 911 . LOST AND FOUND Please call building security at 407-685-1119.

GROUND TRANSPORTATION PARKING The North/South Building’s North Concourse parking lot can be accessed by Universal Boulevard or the South Concourse parking lot by International Drive. Rates are $17 per day for passenger vehicles and $25 per day for oversized vehicles. SHUTTLE BUS SERVICE Shuttle bus service for ICAST is provided between the official ICAST hotels not within walking distance and the Orange County Convention Center. Shuttle buses will run during peak hours during show days, as well as on Tuesday for On The Water event and the New Product Showcase Preview Reception and will drop off in front of the convention center. A mini shuttle bus service will also be provided between the South entrance to the North entrance for those hotels within walking distance to the South entrance. The mini shuttle bus will run continuously on Tuesday for On The Water and the New Product Showcase Preview Reception, as well as Wednesday morning for the State of the Industry Breakfast. TAXI SERVICE Taxi service is available outside the North A entrance.

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July 20–23, 2021

GENERAL CONVENTION INFORMATION ICAST SHOW RULES ICAST HOTELS

1. ICAST is open only to qualified members of the trade. All attendees must be badged for the duration of the show. 2. Exhibitors and attendees who are in violation of any portion of ASA’s rules and regulations will be asked to leave immediately and will forfeit his or her badge. Additional penalties may be applied. 3. Exhibitors and attendees must be in compliance with local, state and federal laws and any valid federal or state court order. 4. Exhibitors and attendees must refrain from any conduct that would be viewed as detrimental or disruptive to the operation of the show, including, but not limited to: inappropriate dress, lascivious behavior, excessive noise, unauthorized use of another exhibitor’s product concepts or any other activity ASA determines to be unacceptable or unethical. 5. Orders may only be taken within exhibitors’ booths. Retail sales are prohibited during the show. 6. Exhibitors are not permitted to place promotional materials outside their booth except in the Press Room. 7. Any attendee who is observed to be soliciting business in the aisles or other public spaces, in another company’s booth, or anyone who is not an ICAST exhibitor who hosts an exhibitor or other function outside the ICAST floor and official hotels is in violation of show rules. 8. Exhibitors may serve alcoholic beverages in their booths during the designated social hours. Alcoholic beverages are prohibited from the show floor at all other times. 9. Photography and videography are not permitted on the show floor (properly credentialed Media-Editorial attendees excluded). 10. Children under 16 are not permitted on the show floor during set-up and dismantle. Proof of age is required. No exceptions. 11. Live animals of any kind (excluding Service Animals) are not allowed on the exhibit floor.

ROSEN CENTRE 9840 International Drive COURTYARD I-DRIVE/ CONV CENTER 8600 Austrian Court DAYS INN/CONVENTION CTR/ I-DRIVE 9990 International Drive DOUBLETREE AT SEAWORLD 10100 International Drive HAMPTON INN CONV CENTER 8900 Universal Boulevard HILTON ORLANDO 6001 Destination Parkway HOMEWOOD SUITES I-DRIVE/CONV CENTER 8745 International Drive

HYATT PLACE CONV CENTER 8741 International Drive HYATT REGENCY ORLANDO 9801 International Drive RESIDENCE INN CONVENTION CENTER 8800 Universal Boulevard

ROSEN PLAZA HOTEL 9700 International Drive

ROSEN SHINGLE CREEK 9939 Universal Boulevard

SPRINGHILL SUITES CONV CENTER 8840 Universal Boulevard

BUYERRAFFLEDROP-OFFKIOSK Open during show hours  Located in the Buyers’ Lounge, Booth 3011 Stop by the Buyers’ Lounge to drop off your Buyer Raffle entries and check the board to see the daily raffle winners!

INTELLECTUAL PROPERTY POLICY All exhibitors and attendees must be in compliance with local, state and federal laws and any valid federal or state court order. The American Sportfishing Association (ASA) will not adjudicate disputes among its member exhibitors. ASA will facilitate its members’ use of the judicial system by allowing the service of legal process and enforcement by convention center security of valid court orders but will not otherwise allow interference with any exhibitor’s display. If an exhibitor believes that its intellectual property rights are infringed by another exhibitor, it should seek a court order, which ASA would allow to be enforced at the expense of that exhibitor.

ICAST 2021  13

SHOW INFORMATION

AMERICAN SPORTFISHING ASSOCIATION  STAFF Current as of June 4, 2021

EXECUTIVE OFFICE

GOVERNMENT AFFAIRS Mike Leonard Vice President

Glenn Hughes President  ghughes@asafishing.org, x245

 mleonard@asafishing.org, x230

Danielle Cloutier, PhD Pacific Fisheries Policy Director  dcloutier@asafishing.org, x247

Joyce Anderson-Logan Executive Assistant to the President and Board Liaison  janderson@asafishing.org, x233

Kellie Ralston Southeast Fisheries Policy Director  kralston@asafishing.org  904-553-3733 Michael Waine Atlantic Fisheries Policy Director  mwaine@asafishing.org  508-221-5508

OPERATIONS AND FINANCE Diane Carpenter Vice President and CFO

 dcarpenter@asafishing.org, x242

Naomi Evans Receptionist and Finance Assistant  nevans@asafishing.org, x221

Connor Bevan Inland Fisheries Policy Manager  cbevan@asafishing.org, x222

AMERICAN SPORTFISHING ASSOCIATION

1001 North Fairfax Street, Suite 501 Alexandria, VA 22314 703-519-9691, Fax: 703-519-1872 info@ASAfishing.org, ASAfishing.org

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July 20–23, 2021

AMERICAN SPORTFISHING ASSOCIATION  STAFF

MARKETING AND COMMUNICATIONS Liz Ogilvie Vice President and Chief Marketing Officer  eogilvie@asafishing.org, x228

TRADE SHOW AND MEMBERSHIP Blake Swango Vice President  bswango@asafishing.org  703-307-6874

Rachel Allegretto Trade Show Operations Manager  rallegretto@asafishing.org, x231

Mary Jane Williamson Communications Director  mjwilliamson@asafishing.org, x227

Gary Jennings Keep Florida Fishing Director  gjennings@asafishing.org  407-719-2970

Larkin Porter Trade Show Coordinator  lporter@asafishing.org, x240

Rob Russel Membership Manager  rrussel@asafishing.org, x234

John Stillwagon Communications Manager  jstillwagon@asafishing.org, x254

Allen Luck Social Media Manager  aluck@asafishing.org, x244

FISHAMERICA FOUNDATION Diane Carpenter Vice President and CFO

 fafgrants@asafishing.org, x242

Liz Ogilvie Vice President and Chief Marketing Officer  eogilvie@asafishing.org, x228

ICAST 2021  15

SHOW INFORMATION

AMERICAN SPORTFISHING ASSOCIATION  BOARD OF DIRECTORS Current as of June 4, 2021

EXECUTIVE COMMITTEE Jesse Simpkins (Chairman) Vice President of Marketing, St. Croix Rod Phil Lillo (Vice Chairman) Owner/CEO, Don Coffey Company Dan Ferris (Secretary) Publisher, Midwest Outdoors Dan McDonald (Treasurer) President, Yakima Bait Company Patrick Gill (At-Large) CEO, TackleDirect Chris Megan (Immediate Past Chairman) Publisher, On The Water, LLC MEMBERS Bruce Akin CEO, B.A.S.S., LLC Dale Barnes Division Manager, Marketing Yamaha Marine Group Yamaha Motor Corporation, U.S.A. Diane Bristol Sr. Director, Employee & Community Engagement Simms Fishing Products Charlie Davis Director of Brand – Fishing Plano Synergy Peter Foley President Boone Bait Company, Inc.

Frank Hugelmeyer President National Marine Manufacturers Association Bob Hunter Vice President, Merchandising Big Rock Sports, LLC Mike Jackson President, Wright & McGill Co. Sara Parker Pauley Director Missouri Department of Conservation Dave J. Pfeiffer President Shimano North American Fishing, Inc. Steve Smits President, ZEBCO Brands

EX-OFFICIO MEMBERS Dave Bulthuis President, North America Pure Fishing, Inc. Carey Graves President, Daiwa USA Ken Hammond CEO, The Hammond Group Kirk Immens President Sportco Marketing, Inc. Zack Swanson

ASSOCIATION GOVERNANCE The American Sportfishing Association (ASA) is governed by a board of directors, comprised of up to 21 individuals, who are elected by ASA’s members to serve three-year terms.

The Board of Directors usually meets three times per year: • March – at a location determined by the board of directors • July – during ICAST, the industry’s trade show • October – during the annual membership meeting, the Sportfishing Summit

ASA has program and advisory committees made up of member volunteers who also give of their time and resources to support ASA’s programs and advise the board of directors on issues affecting the industry.

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July 20–23, 2021

AMERICAN SPORTFISHING ASSOCIATION  COMMITTEES 2021–2022 Current as of May 12, 2021

R3 COMMITTEE Dave Washburn, Major League Fishing (Chairman) Rachel Auslander, Recreational Boating & Fishing Foundation Diane Bristol, Simms Fishing Products Joe Brown, Johnson Outdoors, Inc. Sam Calabro, Future Anglers Foundation Dave Chanda, Recreational Boating & Fishing Foundation BeBe Dalton Harrison, South Atlantic Fishery Management Council Anthony DeiCicchi, On The Water, LLC Michael Flanagan, Felmlee Lures John Johnson, Pitman Creek Wholesale David Kranz, Dave’s Bait Tackle and Taxidermy Chris Russel, Plano Synergy Dena Vick, King Eider Communications  STAFF CONTACT: Liz Ogilvie, 703-519-9691 x228; eogilvie@asafishing.org FINANCE COMMITTEE Dan McDonald, Yakima Bait Company (Chairman) Bruce Akin, B.A.S.S., LLC Dale Barnes, Yamaha Motor Corporation, U.S.A. Peter Foley, Boone Bait Company, Inc. Tammy Foshee, Big Bite Baits Todd Hammill, Wired2Fish, Inc. Randy Lemcke, Plano Synergy Dosh McClendon, Pacific Products Don Patnaude, Jones & Company  STAFF CONTACT: Diane Carpenter, 703-519-9691 x242; dcarpenter@asafishing.org GOVERNMENT AFFAIRS COMMITTEE Gary Zurn, Big Rock Sports, LLC (Chairman)

Mike Dixon, Engel Coolers Bob Eakes, Red Drum Tackle Shop, Inc.

Charles Fitzgerald, Smith Consumer Products Thomas Fote, Jersey Coast Anglers Association Jim Fredericks, Idaho Department of Fish and Game Marc Gaden, Great Lakes Fishery Commission Gene Gilliland, B.A.S.S., LLC Marc Gorelnik, Coastside Fishing Club/ASA General Counsel Carey Graves, Daiwa Corporation Jason Haefner, Do-It Molds Jim Hardin, Grady-White Boats, Inc. Chris Horton, Congressional Sportsmen’s Foundation Frank-Paul King, Temple Fork Outfitters Ben Mohr, Kenai River Sportfishing Association Pat Neu, National Professional Anglers Association Doug Nygren, Kansas Department of Wildlife, Parks & Tourism Connie Parker, Lew’s Fishing Tackle Martin Peters, Yamaha Motor Corporation, U.S.A Dick Pool, Pro-Troll Fishing Products Tom Posey, Lamiglas, Inc. Scott Salyers, Bonnier Corporation Tim Schoonover, Maxima USA Bill Shedd, AFTCO Manufacturing Company, Inc. Justin Sward, American Baitworks  STAFF CONTACT: Mike Leonard, 703-519-9691 x230; mleonard@asafishing.org GA Freshwater Subcommittee Marc Gaden, Great Lakes Fishery Commission (Chairman) Doug Lasko, Okuma Fishing Tackle Corporation Carl Liederman, Capt. Harry’s Fishing Supply Phil Lillo, Don Coffey Company Gabe Miller, Farwest Sports Jordan Davis, O. Mustad & Son Americas, Inc. Charles Fitzgerald, Smith Consumer Products Jim Fredericks, Idaho Department of Fish and Game Gene Gilliland, B.A.S.S., LLC Jason Haefner, Do-It Molds Chris Horton, Congressional Sportsmen’s Foundation Dave Bulthuis, Pure Fishing, Inc. Joe Crumrine, Bullet Weights, Inc.

Hughes Andry, Sportco Marketing, Inc. Jeff Angers, Center for Sportfishing Policy

Kevin Blinkoff, On the Water, LLC Dave Bulthuis, Pure Fishing, Inc. Joe Crumrine, Bullet Weights, Inc.

Jordan Davis, O. Mustad & Son Americas, Inc. John DePersenaire, Recreational Fishing Alliance

ICAST 2021  17

SHOW INFORMATION

Frank-Paul King, Temple Fork Outfitters Phil Lillo, Don Coffey Company

Carey Graves, Daiwa Corporation Jim Hardin, Grady-White Boats, Inc. Frank-Paul King, Temple Fork Outfitters Doug Lasko, Okuma Fishing Tackle Corporation Carl Liederman, Capt. Harry’s Fishing Supply Gabe Miller, Farwest Sports Connie Parker, Lew’s Fishing Tackle Tom Posey, Lamiglas, Inc Tim Schoonover, Maxima USA Justin Sward, American Baitworks MARKET INSIGHTS COMMITTEE Louis Chemi, Freedom Boat Club (Chairman) Gerry Benedicto, Kureha America, LLC Michael Caruso, The Fisherman Magazine Charlie Davis, Plano Synergy Todd Hammill, Wired2Fish, Inc. Bob Hunter, Big Rock Sports, LLC John Johnson, Pitman Creek James Malaguez, Pure Fishing, Inc. Daniel Nussbaum, Z-Man Fishing Products, Inc. Serena Petri, Johnson Outdoors, Inc. Robert Shamblin, PowerPole

Ben Mohr, Kenai River Sportfishing Association Pat Neu, National Professional Anglers Association Connie Parker, Connie Parker, Lew’s Fishing Tackle Martin Peters, Yamaha Motor Corporation, U.S.A Bill Shedd, AFTCO Manufacturing Company, Inc. Justin Sward, American Baitworks GA Saltwater East Subcommittee Dave Bulthuis, Pure Fishing, Inc. (Chairman) Hughes Andry, Sportco Marketing, Inc. Jeff Angers, Center for Sportfishing Policy Kevin Blinkoff, On the Water, LLC John DePersenaire, Recreational Fishing Alliance Mike Dixon, Engel Coolers Bob Eakes, Red Drum Tackle Shop, Inc. Charles Fitzgerald, Smith Consumer Products Thomas Fote, Jersey Coast Anglers Association Jim Hardin, Grady-White Boats, Inc. Chris Horton, Congressional Sportsmen’s Foundation Carl Liederman, Capt. Harry’s Fishing Supply Phil Lillo, Don Coffey Company Martin Peters, Yamaha Motor Corporation, U.S.A. Scott Salyers, Bonnier Corporation GA Saltwater West Subcommittee Doug Lasko, Okuma Fishing Tackle Corporation (Chairman) Jeff Angers, Center for Sportfishing Policy John DePersenaire, Recreational Fishing Alliance Jim Fredericks, Idaho Department of Fish and Game Marc Gorelnik, Coastside Fishing Club/ASA General Counsel Carey Graves, Daiwa Corporation Gabe Miller, Farwest Sports Ben Mohr, Kenai River Sportfishing Association Dick Pool, Pro-Troll Fishing Products Tom Posey, Lamiglas, Inc. Tim Schoonover, Maxima USA Jason Haefner, Do-It Molds (Chairman) Hughes Andry, Sportco Marketing, Inc. Joe Crumrine, Bullet Weights, Inc. Jordan Davis, O. Mustad & Son Americas, Inc. Mike Dixon, Engel Coolers Bob Eakes, Red Drum Tackle Shop, Inc. Marc Gorelnik, Coastside Fishing Club/ASA General Counsel Bill Shedd, AFTCO Manufacturing Company, Inc. GA Trade and Commerce Subcommittee

Justin Sward, NetBait Tackle, Inc. Thomas Wye, Fish Angler, LLC  STAFF CONTACT: Rob Southwick, 904-277-9765; rob@southwickassociates.com MARKETING COMMITTEE Chris Megan, On The Water, LLC (Chairman) Jeff Kolodzinski, Johnson Outdoors (Vice Chairman) Dale Barnes, Yamaha Motor Corporation, U.S.A. Ryan Chuckle, Gunpowder, Inc. Andrew Cox, Shimano North American Holding, Inc. Patrick Finnegan, Swanson Russell Associates Rus Graham, Rushton Gregory Matt Jensen, Rapala USA Daniel Nussbaum, Z-Man Fishing Products, Inc. Scott Salyers, Bonnier Corporation Robert Shamblin, Power-Pole Stephanie Vatalaro, Recreational Boating & Fishing Foundation  STAFF CONTACT: Liz Ogilvie, 703-519-9691 x228; eogilvie@asafishing.org

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July 20–23, 2021

MEMBERSHIP COMMITTEE Kenneth S. Hammond, The Hammond Group (Chairman) Paul Benson, Cashion Fishing Rods Diane Bristol, Simms Fishing Products Charles Fitzgerald, Smith’s Consumer Products, Inc. Patrick Gill, TackleDirect Ricky Hall, Seaguide Corporation Greg Johnson, Daiwa Corporation David Kranz, Dave’s Bait, Tackle and Taxidermy Tim Manaka, FIA Insurance Services Thomas Putnam, Half Hitch Tackle Drew Sadler, Sportco Marketing, Inc. Zack Schoonover, Maxima USA  STAFF CONTACT: Rob Russel, 703-519-9691 x234; rrussel@asafishing.org NOMINATING COMMITTEE Chris Megan, On The Water, LLC (Chairman) Bruce Akin, B.A.S.S., LLC Louis Chemi, Freedom Boat Club Randy Lemcke, Plano Synergy Phil Lillo, Don Coffey Company Dan McDonald, Yakima Bait Company Steve Smits  STAFF CONTACT: Glenn Hughes, 703-519-9691 x245; ghughes@asafishing.org PR/MEDIA COMMITTEE John Mazurkiewicz, Catalyst Marketing Services (Chairman) Sid Dobrin, Inventive Fishing (Vice Chairman) Charlie Davis, Plano Synergy Dan Ferris, Midwest Outdoors Bob Hunter, Big Rock Sports, LLC Mike Jackson, Wright & McGill Co.

RETAILER COMMITTEE Patrick Gill, TackleDirect (Chairman) Ken Duke, Fishing Tackle Retailer

Ben Hartman, Worldwide Distributors, Inc. Aledia Hunt-Tush, CB Saltwater Outfitters Kirk Immens, Sportco Marketing, Inc. Peter Jenkins, Saltwater Edge Dave Kranz, Dave’s Bait, Tackle & Taxidermy Phil Lillo, Don Coffey Company Tim Manaka, FIA Insurance Tom Putnam, Half Hitch Jeff Slater, Kureha America  STAFF CONTACT: Rob Russel, 703-519-9691 x234; rrussel@asafishing.org

SPORTFISHINGPAC COMMITTEE Phil Lillo, Don Coffey Company (Chairman)

Dave Bulthuis, Pure Fishing Mike Caruso, The Fisherman Patrick Gill, TackleDirect

Jim Hardin, Grady-White Boats, Inc. Kirk Immens, Sportco Marketing, Inc. Randy Lemcke, Plano Synergy Spencer Marchant, Don Coffee Company John Mazurkiewicz, Catalyst Marketing Services Tim Schoonover, Maxima Steve Smits Mike Perusse, Don Coffee Company  STAFF CONTACT: Mike Leonard, 703-519-9691 x230; mleonard@asafishing.org TRADE AND CONSUMER SHOW COMMITTEE Travis Owens, Pure Fishing (Chairman) Gerry Benedicto, Kureha America Sam Brenner, Okuma Fishing Tackle Chris Brondell, Shimano North American Fishing, Inc. Dick Clark, Bert’s Custom Tackle John Crews, Missile Baits, LLC Tammy Foshee, Big Bite Baits Fred Haas, TackleDirect Mike Jackson, Wright & McGill Company Dave Martin, Big Rock Sports, LLC Marc Mills, Daiwa Corporation Daniel Nussbaum, Z-Man Fishing Products, Inc. Mike Powell, Mason Tackle Company Chris Russell, Plano Synergy  STAFF CONTACT: Blake Swango, 703-307-6874; bswango@asafishing.org

Sam Brenner, Okuma Fishing Tackle J. Michael Brown, Chasin’ The Sun TV Dan Ferris, MidWest Outdoors James Hall, B.A.S.S., LLC Toby Lapinski, Fishing Tackle Retailer

Rebecca Louviere, Center for Sportfishing Policy Patrick Neu, NPAA/Future Angler Foundation Drew Sadler, Sportco Marketing Dave Washburn, Fishing League Worldwide  STAFF CONTACT: Mary Jane Williamson, 703-519-9691 x227; mjwilliamson@asafishing.org

ICAST 2021  19

WHAT’S NEW. WHAT’S NEXT . Find it Now at the Marine Accessories Pavilion

THE showcase for innovation at ICAST—your go-to for the latest in in marine aftermarket accessories and components. Find us at the front of the show, between the two main entrances.

The Marine Accessories Pavilion is produced by

Marine Accessories Pavilion

PARTICIPATING EXHIBITORS

EXHIBITOR

BOOTH

EXHIBITOR MotorMate

BOOTH

Absolute Outdoor Boat Outfitters Burnewiin, Inc.

4000 3903 3403 4103 3707 3804 4003 3800 3400 3408 3803

3609 National Marine Manufacturers Association 3603 RMS International/Bobs Machine 3606 Solas Science & Engineering Co. Ltd. 3406 Soundings Publications LLC 3507 Teak Isle Mfg. 3708 Tohatsu America Corp.

Consolidated Electronic Distributors Corp. (CED Marine)

CWR Electronics Dr. Shrink, Inc.

3500 4004 3900

Haimes Coleman Group

Wesco Trailers Uflex U.S.A., Inc.

Lithium Products LLC d/b/a Lithium Pros

Llebroc Industries Marine Mat, Inc. Michigan Wheel

Wet Sounds

3600 Exhibitors current as of May 17, 2021

Discover Boating Consumer Outreach Spread the word again this summer to Get On Board. Share free content, resources and messages across your channels by visiting b2b.discoverboating.com

Legislative advocacy. Consumer outreach. Market analysis. Product standards and quality assurance. Education. If it’s important to recreational boating, it’s important for your business. And it’s important to us. The National Marine Manufacturers Association (NMMA) works on behalf of its members to strengthen, protect and grow recreational boating. Stop by, grab a cup of coffee or a water and learn more about how NMMA works for you. Get to know NMMA BOOTH 3603 | nmma.org

Visit these NMMA member companies at ICAST

EXHIBITOR

BOOTH

EXHIBITOR

BOOTH

C.E. Smith Company

3820 2038 2017 5617 3817 4122 5127 1906 4316 4413 5627 1615 4427 4806 1600

Orion Saftey Products

4609 4406 1227 2811 4811 1800 3003 4136 4606 2033 1803 4120 4706 3833

Camco Mfg.

Powrtran Raymarine

Casa Vieja Lodge Daiwa Corporation

reFLEX Products

E-Z Anchor Puller Mfg. Co.

Rhodan Marine Systems

EZ Dock Garmin

Sea Eagle

SeaDek Marine Products

Geckobrands, LLC

SeaSucker

Springfield Marine

Gold Eagle Co.

GOST Hobie

Star Brite T-H Marine

4420, 4620

Humminbird JL Audio Lowrance Motorguide

TEMPRESS FISH-ON! The Wise Company

Tigress Outriggers & Gear

Tocaro Blue

4500 Exhibitors current as of May 17, 2021

Mustang Survival, Inc

SHOW INFORMATION

THE AMERICAN SPORTFISHING ASSOCIATION

SPONSORS 

SPONSORS 

COOLERS

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July 20–23, 2021

THANKS ITS GENEROUSMEMBERS FOR THEIR SUPPORT

SPONSORS 

SPONSORS 

ICAST 2022 SPONSORSHIPS For more information about 2022 sponsorships, contact Vice President of Trade Show and Membership Blake Swango at bswango@ASAfishing.org or 703-307-6874.

ICAST 2021  23

SHOW INFORMATION

IT ALL STARTS ON SUPER TUESDAY! 

ICAST CUP BASS FISHING TOURNAMENT 6:30 a.m. – 10:30 a.m. Weigh in begins at approximately 9:30 a.m.  Big Toho Marina Presented by Major League Fishing (MLF), this one-of-a-kind tournament benefits the industry’s angler advocacy program, Keep America Fishing. Each fishing team is paired with a media representative for an action-packed, four-hour bass-fishing “fish out” on Lake Toho. The tournament features great prizes for top teams with the winners taking home the ICAST Cup. If you didn’t participate this year, please mark your calendar for 2022!

AN EXCITING NEW ADDITION  MLF is partnering with USA Bass at the ICAST Cup Bass Fishing Tournament to award the top women’s pair a place on Team USA who will compete in the 2022 Pan Am Black Bass Championship in the United States. The “Olympics of Fishing.”

The ICAST Cup tournament is open to all interested anglers. More information is on the website at ICASTcup.com.

ON THEWATER PRODUCT DEMONSTRATIONS 10:00 a.m. – 2:00 p.m.  Outside North Hall, OCCC Water Area

ICAST’s expansive On The Water event sits on five acres of water and open space outside the North Building and is a key destination for buyers and media. On The Water is a chance to have some fun while testing the latest gear, tackle, kayaks and SUPs. Shuttle service is available between 9:30 a.m. – 2:00 p.m. and will run every 30 minutes. Two coaches will cycle through the hotel route and drop-off/pick-up at the back of the North Building. OTHER PERKS INCLUDE PLENTIFUL COOLING MISTERS. FOOD AND REFRESHMENTS ARE AVAILABLE.

COMPLIMENTARY BEER IS PROVIDED BY GILL FISHING. ENJOY A COLD ONE WHILE SUPPLIES LAST.

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July 20–23, 2021

NEW PRODUCT SHOWCASE PREVIEW RECEPTION 5:00 p.m. – 8:00 p.m.  North Hall, Show Floor - Booth 5100 Sponsored by

One of the most popular ICAST events, the New Product Showcase, sponsored by Fishing Tackle Retailer , is a once-a-year opportunity to see the latest and greatest innovations all in one place. Only registered buyers and individuals with Media Editorial badges are eligible to vote. Voting for the 30 “Best of Category” winners begins on Tuesday, July 20, at 5:00 p.m. during the New Product Showcase Preview Reception and ends at 2:00 p.m. on Wednesday, July 21. The ICAST 2021 New Product Showcase “Best of Category” winners will be announced during the Wednesday night Chairman’s Industry Awards Reception in Room N320 beginning at 6:00 p.m.

SPECIAL BUSINESS SESSION FOR MANUFACTURERS: UNDERSTANDING YOUR FEDERAL EXCISE TAX OBLIGATIONS Tuesday, July 20 | 3:00 p.m. – 4:30 p.m.  Room N210E Open to all badged ICAST attendees Presenters: Mitch King, Excise Tax Specialist, Wildlife Management Institute; Tim Boes, Excise Tax Policy Analyst - Sportfishing & Archery, Internal Revenue Service; and Bob Curry, Deputy Assistant Director, Wildlife & Sportfish Restoration Program, U.S. Fish and Wildlife Service This special seminar will provide an overview of the excise tax obligations for fishing tackle manufacturers and importers. The presenters are excise tax specialists and will be addressing issues such as taxable products and tax computation formulas with plenty of time for Q & A. Individual appointments can be made by texting Mitch King at 303-585-0377. AMUST ATTENDWorkshop for Manufacturers

MITCH KING

TIM BOES

BOB CURRY

ICAST 2021  25

SHOW INFORMATION

THE ICAST 2021 NEW PRODUCT SHOWCASE

Presented by

You don’t want to miss this once-a-year opportunity to see the latest and greatest innovations in the fishing industry. Sponsored by Fishing Tackle Retailer , the New Product Showcase embodies the sportfishing industry’s innovative and entrepreneurial spirit and rewards that ingenuity through the new product awards competition in 30 categories for “Best of Category” and, ultimately, “Best of Show.”

NEW PRODUCT SHOWCASE HOURS Open to all Badged Attendees and Exhibitors Once the “Best of Category” voting is over, the Showcase is open to all badged attendees and exhibitors. Voting for the “Best of Show” by Buyers and Media Editorial badge holders takes place Thursday morning in the Showcase from 9:00 a.m. – Noon. WEDNESDAY, JULY 21 2:00 p.m. – 6:00 p.m. (opens once voting is over)

THURSDAY, JULY 22

9:00 a.m. – 6:00 p.m.

FRIDAY, JULY 23

9:00 a.m. – Noon

NEW PRODUCT SHOWCASE PREVIEW RECEPTION Tuesday, July 20 | 5:00 p.m. – 8:00 p.m.  North Hall, Show Floor - Booth 5100

Only registered buyers and individuals with Media Editorial badges are eligible to attend and vote in the New Product Showcase. Voting begins on Tuesday, July 20, at 5:00 p.m. during the New Product Showcase Preview Reception and ends at 2:00 p.m. on Wednesday, July 21, for the “Best of Category” winners. The ICAST 2021 New Product Showcase “Best of Category” winners will be announced during the Wednesday night Chairman’s Industry Awards Reception in ballroom N320 beginning at 6:00 p.m.

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July 20–23, 2021

Wednesday, July 21 | 6:00 p.m. – 7:30 p.m.  North Hall, Room N320 All ICAST badged attendees are welcome to attend the awards reception. CHAIRMAN’S INDUSTRY AWARDS RECEPTION Sponsored by

Possibly one of the most exciting events of the year, this is where the winners of the 30 New Product Showcase “Best of Category” awards are announced. Join in the excitement and the anticipation!

The American Sportfishing Association (ASA) reserves the right to make the final determination regarding the “Best of Category” and “Best of Show” awards.

NEW PRODUCT SHOWCASE “BEST OF SHOW” AWARD PRESENTATION

The 2019 “Best of Show” Award Recipient!

Thursday, July 22 | 2:00 p.m.  New Product Showcase – Booth 5100 All ICAST attendees are welcome to attend the awards presentation. This celebratory gathering is where one of the winners of the 30 New Product Showcase ”Best of Category” awards will be crowned the overall ICAST 2021 “Best of Show.”

ICAST 2021  27

SHOW INFORMATION

STATE OF THE INDUSTRY BREAKFAST Wednesday, July 21 | 7:30 a.m. – 8:45 a.m.  North Hall, Room N320 Ticketed event Supported by

COVETED CUSTOMER EXPERIENCE How to Grow Your Business by Focusing on 3 Things Your Customers Truly Care About Top brand guru and Speaker Hall of Fame member Jay Baer is this year’s keynote speaker. One of our most popular breakfast keynote speakers, Jay is back this year to provide insight into how our industry can help retain the millions of people who took up fishing in 2020. It’s all about the customer experience. According to Jay, “You can’t magically get better at every customer touch point. But you CAN get better at the touch points that matter.” Jay is an inspirational, plaid suit-wearing, hall of fame marketing and customer experience keynote speaker, emcee and trusted advisor to the world’s most iconic brands. Also on the agenda are ASA President Glenn Hughes, ASA Board of Directors Chairman and Vice President of Marketing for St. Croix Rod, Jesse Simpkins, and RBFF President and CEO Frank Peterson, representing Take Me Fishing™.

Jay Baer

Jesse Simpkins

Frank Peterson

Glenn Hughes

SPECIAL “DEEP DIVE” BUSINESS SEMINAR WITH JAY BAER Wednesday, July 21 | Noon - 1:00 p.m.  North Hall, Booth 633 – On the show floor Join Jay when he takes a deeper dive on customer engagement and retention during a special business session on Wednesday after his keynote presentation. Jay’s seminar is open to all badged ICAST attendees.

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