ICAST 2021

SHOW INFORMATION

AMERICAN SPORTFISHING ASSOCIATION  BOARD OF DIRECTORS Current as of June 4, 2021

EXECUTIVE COMMITTEE Jesse Simpkins (Chairman) Vice President of Marketing, St. Croix Rod Phil Lillo (Vice Chairman) Owner/CEO, Don Coffey Company Dan Ferris (Secretary) Publisher, Midwest Outdoors Dan McDonald (Treasurer) President, Yakima Bait Company Patrick Gill (At-Large) CEO, TackleDirect Chris Megan (Immediate Past Chairman) Publisher, On The Water, LLC MEMBERS Bruce Akin CEO, B.A.S.S., LLC Dale Barnes Division Manager, Marketing Yamaha Marine Group Yamaha Motor Corporation, U.S.A. Diane Bristol Sr. Director, Employee & Community Engagement Simms Fishing Products Charlie Davis Director of Brand – Fishing Plano Synergy Peter Foley President Boone Bait Company, Inc.

Frank Hugelmeyer President National Marine Manufacturers Association Bob Hunter Vice President, Merchandising Big Rock Sports, LLC Mike Jackson President, Wright & McGill Co. Sara Parker Pauley Director Missouri Department of Conservation Dave J. Pfeiffer President Shimano North American Fishing, Inc. Steve Smits President, ZEBCO Brands

EX-OFFICIO MEMBERS Dave Bulthuis President, North America Pure Fishing, Inc. Carey Graves President, Daiwa USA Ken Hammond CEO, The Hammond Group Kirk Immens President Sportco Marketing, Inc. Zack Swanson

ASSOCIATION GOVERNANCE The American Sportfishing Association (ASA) is governed by a board of directors, comprised of up to 21 individuals, who are elected by ASA’s members to serve three-year terms.

The Board of Directors usually meets three times per year: • March – at a location determined by the board of directors • July – during ICAST, the industry’s trade show • October – during the annual membership meeting, the Sportfishing Summit

ASA has program and advisory committees made up of member volunteers who also give of their time and resources to support ASA’s programs and advise the board of directors on issues affecting the industry.

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