Policy & Practice | Summer 2024

Figure 1. Human-centered design puts people at the center of the design and delivery of public programs

Traditional problem solving approach

Human-centered design approach

Identify operational goals

Understand stakeholders

Create concepts

Create concepts

Fit concepts to stakeholders

Build operational systems

Source: Deloitte Development LLC

non-negotiable aspects of PFML program delivery. 5. Outreach and marketing. Awareness of a new PFML program, among both workers and employers, is central to successful adoption. Setting targets for outreach and driving an intentional marketing effort can help. Many states with programs have aimed to build awareness through social media campaigns, roadshows, webinars, and traditional advertising. Looking Ahead For any state, implementing a paid family and medical leave program is a complex and multifaceted endeavor that requires careful planning, collabo ration, and foresight. By understanding the need for PFML, embracing key components of effective programs, learning from existing models, and addressing challenges and concerns, statescan develop effective, secure PFML programs that promote work force well-being, economic stability, and social equity. About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte”

name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms. This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication. Reference Notes 1. Better Life Lab. (2021). To have and have not: What it means to live in a country that does not guarantee paid family and medical leave. New America. https://www.newamerica.org/ better-life-lab/reports/to-have-and-have-not 2. Larner, S., & Applebaum, E. (2014). Business as usual: New Jersey employers’ experiences with Family Leave Insurance. Center for Economic and Policy Research. https://cepr.net/ documents/nj-fli-2014-06.pdf 3. Bipartisan Policy Center. (2024). State paid family leave laws across the U.S. https://bipartisanpolicy.org/explainer/ state-paid-family-leave-laws-across the-u-s/ Copyright © 2024 Deloitte Development LLC. All rights reserved.

4. See Reference Note#3 5. U.S. Department of Justice. (2024).

COVID-19 fraud enforcement task force releases 2024 report. https://www.justice .gov/opa/pr/covid-19-fraud-enforcement task-force-releases-2024-report

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Summer 2024 Policy & Practice