Tray BragBook - Eric Swanson

everything for your brand.

contents 1 WHO WE AR E 2 CL I ENT S 4 PR I NT I NG 6 L ARGE FORMAT 8 MA I L I NG 10 FU L F I L LMENT 12 DE S I GN 14 WEB S ER V I CE S 16 PROMOS

trayinc.com

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who we are Tray is a print communications and technology solutions company. Representing a wide array of print equipment and service options, we have the skill and flexibility to help you communicate your brand in the most attractive, efficient way possible. From printed materials, mailings, and promotional items, to custom-built web-based ordering platforms, all of your brand communications needs are covered by Tray. When you choose Tray, you’ll have an experienced professional managing your project every step of the way. You’ll come to understand that we have limitless possibilities, with a keen knack for finding just the right solution. If you can imagine it, Tray can produce it! Tray provides useful and excellent services, beyond our production management and products. Our graphic design team can create a variety of marketing pieces to communicate your ideas. Our web development team can build custom ordering platforms, or enhance your existing web pages. Our fulfillment team can handle special and elaborate assembly projects for you.

In short, Tray is built to handle your varied print and marketing needs.

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our clients Tray specializes in helping businesses of all sizes.

We have worked with small businesses just getting started, some of the world’s leading companies and national brands, and everyone in between. Our experience in serving clients from a variety of industries gives us a unique skill set. Any organization with a need to deliver their marketing message in print or online can take advantage of everything Tray has to offer.

major brands Your brand is everything, and using it to generate interest in your message is crucial to your identity. Tray covers all your communication needs with printed materials and promotional items, in-store signage and displays, as well as web-based ordering and management. Trusted by a wide array of major brands in the Baltimore and DC area, Tray will be sure to respect and convey your message and brand creatively.

nonprofits Associations, charities, and member organizations have unique needs. We have developed a distinct understanding of your challenges and have created solutions to address them. We will show you ways to stretch your marketing spend, while communicating attractively and effectively to your audience. From membership renewals and acquisition campaigns, to your convention premiums and marketing materials, Tray can help you spread your message and advance your mission.

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We are proud to serve some of the leading brands in the world.

esteemed institutions Universities, and both public and private schools, understand the necessity of competition in order to attract students and secure new enrollments. Savvy admissions departments are using targeted campaigns, personalized brochures, and cross-media promotions to improve applications to admissions ratios. Tray has decades of experience working with educational institutions of all sizes, and has developed attractive, highly targeted campaigns which speak to each individual student with relevant messages.

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web press printing For larger-volume projects like catalogs, full-color magazines, inserts, and direct mail, Tray offers web printing, including medium- to long-run, half-web, and full-web capabilities. We can run stochastic full-size 8.5” x 11” publications on a heatset web press, without under-trimming, in the quantities you need. sheet-fed printing For high-quality brochures, folders, catalogs, and sell sheets in medium volumes, from a single color to 10 colors, Tray provides sheet-fed printing on 28”, 40”, and even 78” presses. To complement the sheet-fed printing process, we can UV coat, laminate, emboss, die cut, stitch, bind, and finish. digital printing We use the latest digital printing technology to deliver printed materials faster—and in many cases, more cost effectively—than with offset printing. Save time and reduce costs by uploading your 4-color process files directly to us, bypassing the traditional steps of film separations and plates. You’ll receive a high-quality product in a fraction of the time. If you’re doing direct mail promotions, we’ll show you how digital printing with variable imaging, variable copy, and personalization can improve your results.

digital publications Tray offers more than just printed output. Now you can upload content and let Tray transform it into e-magazines, e-catalogs, or whatever else your marketing plan might require. Our flip-book reader delivers an engaging user experience that incorporates images, video, and sound to keep your customers coming back. plastic cards Your company can grow membership, retain customers, and encourage gift purchases with member, loyalty, or gift cards. We offer embossing, thermal imaging, barcoding, and magnetic stripe, ensuring you get the product that helps you meet your marketing objectives. business forms/labels Since 1970, Tray has been a leading provider of business forms. From unit sets and checks, to continuous forms and labels, we can provide the materials needed to operate your organization.

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printing Printing in all its modern variety remains the core of our business here at Tray. We stay current with the latest imaging and printing technologies, which gives us unsurpassed versatility. Our printing solutions are client-driven. We suit the equipment to the project, not the other way around. We’ll assess your needs and goals for a project and work with you to develop the right solution that will efficiently produce the highest-quality output.

large format From production to installation, we have the solutions for your large format needs. Sometimes bigger is better, and Tray is fully prepared to create and produce all your large format printed items. We’re equipped to produce vinyl banners and signs, vehicle wraps, and retail walls. Call on us for our experience in getting your large spaces covered. Installing large items intended to create an impact can be tedious, let Tray do it for you the right way!

BANNERS, SIGNAGE , POINT- OF - PURCHASE , & PACKAGING

Backlit Graphics Light Pole Banners Backdrops Rooftop Flags Tabletop Graphics

Point-of-Purchase (POP) Displays Barricade Graphics

Custom Boxes Decals Fencing Vehicle Wraps Tents

Building Wraps Window Clings Dimensional Signage

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T R AY CAN PROV I DE : Mail piece design consultation

Inkjetting Lasering (cut sheet, continuous, roll to roll)

Variable-data support for personalization Merging & duping of multiple mailing lists List hygiene Case conversion Zip code + 4 capabilities CASS (Computer Assisted Search Services) Certified address correction/bar-coding NCOA (National Change of Address)

Matching Inserting Commingling

Metering and live stamping Drop-shipping to NDC/SCF Reduced Postal rates on Canadian and foreign mail

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mailing Tray is a leader in direct mail, with products & services to meet your needs. At Tray, we know how important marketing is for every company. Your mail piece should be eye- catching and delivered on time. We offer the latest techniques to maintain customer dialog with a fully integrated marketing campaign using direct mail. Let us put our expertise to work for you by planning your mailing early and in detail. Our mailing experts make sure you’re taking advantage of all possible postal savings, and can help get your project out the door and into your recipients hands on time. If you’ve got mail, you can trust Tray to deliver.

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fulfillment Beyond printing, Tray can also inventory & fulfill your materials.

Reliability is crucial to successful fulfillment services. Our advanced inventory and tracking capabilities will keep you up to date on the status and location of your materials, and allow us to promptly alert you when it’s time to reorder. We also specialize in completing delicate and elaborate kitting projects. Our warehouse staff are here to ensure your materials are effectively and efficiently managed each step of the way, from picking and packing, to shipping and tracking. No two fulfillment orders are exactly alike. That’s why Tray works hard to determine a fulfillment solution that fits your needs best.

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design A cohesive visual identity is essential for communicating your brand’s message. A consistent and engaging design can elicit trust and respect with your customer base. With years of industry experience, our design team at Tray is well versed in creating visual identities from scratch, or working within an already established framework to further build out your brand. With the latest creative software at hand, we’ll use our knowledge to solidify your marketplace presence and ensure your competitive edge. Depend on us, from design to delivery.

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web services Our web-based solutions give you control over your print, marketing, and merchandise.

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Tray’s flagship software solution is built around an easy-to-use ordering workflow to quickly and easily buy physical goods, customize collateral, download assets, and generate digital content. On a user level, this means employees, franchise managers, sales reps, local marketing staff, and more can simply log in and choose from pre-approved marketing materials, customize templates with pre-defined business rules, and order print and promotional materials—while corporate maintains control over the brand. On a corporate level, our software solution provides the built-in management you need to monitor and control access, expenditures, and usage, while maintaining brand consistency and assuring legal compliance. Contact your Tray Account Manager for a demo of the software solution.

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promos The right product placement can expand the reach and impact of your brand. Promotional products can spread your message, unify your team, and keep your brand in the hands of your customers. From shirts to shot glasses, pens to power banks, frisbees to foam fingers, there are thousands of choices in promotional products. Tray’s promos team knows this wide landscape well, and can zero in on the one product that perfectly complements you.

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apparel Promotional apparel is one of the most versatile ways to get your brand out there. Deck out your personnel with embroidered polos, commemorate your event with custom designed t-shirts, or show your team spirit with personalized athletic wear. We have an impressive selection of any and everything wearable. drinkware Functional and practical, promotional drinkware is always a hit. Coffee mugs, wine glasses, insulated tumblers, and water bottles are just a few examples of the simple, yet powerful way to raise your brand’s awareness. We can also customize items like ceramic coasters, reusable straws, and bottle openers! writing Tray offers an incredible selection of promotional pens, pencils, highlighters, and more in any color or size you can imagine. Drop your logo on any of our writing utensils, and get your name in the hands of the customers you want to reach. tech Your customer is never without a device. Promotional cell phone stands, powerbanks, collapsible phone grips, flash drives, and more allow your brand to connect with people right in their own hands. novelties Don’t forget to have fun with your brand! Promotional novelties are a great way to connect with your customer. Branded balloons, piggy banks, lip balm, key chains, flashlights, and puzzles are just a few of the unexpected ways Tray can help you make your brand stand out in a crowd.

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if you can imagine it, Tray can produce it.

P 410.689.0690 F 410.689.0767 681 Hollins Ferry Road | Suite A Glen Burnie, Maryland 21061 www.trayinc.com

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