2015 Informs Annual Meeting

MC08

INFORMS Philadelphia – 2015

MC08 08-Room 308, Marriott Empirical Perspectives on Business Model Innovation Cluster: Business Model Innovation Invited Session Chair: Karan Girotra, Associate Professor, INSEAD, Boulevard de Constance, Fontainebleau, 77300, France, Karan.girotra@insead.edu 1 - Chanel Integration, Sales Dispersion, and Inventory Management Channel integration initiatives are a rapidly increasing trend in retail, creating uncharted areas in marketing, logistics and inventory management. Using data from a leading retailer, we analyze the effects of implementing of a “ship-to-store” functionality, which improves access to SKUs not available in brick-and-mortar stores, to sales dispersion and inventories. 2 - Bike-share Systems: Accessibility and Availability Ashish Kabra, INSEAD, Boulevard de Constance, Fontainebleau, France, ashish.kabra@insead.edu, Elena Belavina, Karan Girotra This paper estimates the effects on ridership of station accessibility and of bike- availability. Our analysis is based on a structural demand model that considers the choices of spatially distributed commuters, and it is estimated using high- frequency system-use data from the bike-share system in Paris. To make the method computationally tractable, we develop a novel transformation of our estimation problem: from the time domain to the “station stockout state” domain. 3 - The Role of Surge Pricing: Managing Capacity and Competition in a Peer-to-peer Service Network We study the incentive design problem of a platform that coordinates a network of service providers who encounter nontrivial, stochastic opportunity cost when they offer their services for hire through the service network. In particular, we examine the role of demand-contingent pricing in determining short and long term service capacity and measure the efficacy of a heuristic in approximating the optimal incentive scheme. MC09 09-Room 309, Marriott Collaborative Innovation Sponsor: Technology, Innovation Management & Entrepreneurship Sponsored Session Chair: Fabian Sting, Erasmus University Rotterdam, Rotterdam School of Management, 3000 DR Rotterdam, Netherlands, fsting@rsm.nl 1 - The Effect of Environmental Changes on Employee Idea Value Philipp Cornelius, University College London, UCL School of Management, Gower Street, London, WC1E 6BT, United Kingdom, philipp.cornelius.12@ucl.ac.uk, Bilal Gokpinar, Fabian Sting Employee ideas are a valuable starting point to improve operational efficiency. Manufacturing organizations therefore systematically tap into employee knowledge and creativity. In this paper we empirically investigate how changes in task nature and manufacturing environment affect the value created by employee ideas for the organization. 2 - Managing New Product Development Knowledge Between Competing Firms Gulru Ozkan-Seely, Georgia Institute of Technology, 800 W Peachtree St. NW, Atlanta, GA, United States of America, gulru.ozkan@scheller.gatech.edu, Cheryl Gaimon, Sriram Venkataraman We introduce a two period stochastic game on KM for NPD of two competing firms. First, leader sets price for knowledge transfer (patents); follower decides how much knowledge to acquire. Next, firms pursue knowledge development (problem solving). Finally, both firms release new products. Insights include impact of uncertain market forces. Ioannis Stamatopoulos, Doctoral Candidate, Northwestern University, Kellogg School of Management, 2001 Sheridan, Evanston, IL, 60208, United States of America, i-stamatopoulos@kellogg.northwestern.edu, Antonio Moreno-Garcia, Santiago Gallino Kaitlin Daniels, The Wharton School, 3730 Walnut Street, Suite 500, Philadelphia, PA, United States of America, kaitd@wharton.upenn.edu, Gerard Cachon, Ruben Lobel

3 - The Impact of Hospital Information Technology Adoption Process on Quality of Care Luv Sharma, PhD Student, The Ohio State University, 650 Fisher, Columbus, OH, 43210, United States of America, sharma.154@osu.edu, Aravind Chandrasekaran This paper looks at the process of adoption of Health Information Technologies (HIT) for 979 hospitals to identify an ideal implementation strategy. We define process of adoption in terms of the sequence and intensity of adoption of HITs. Results demonstrate an ideal sequence whose benefits depend on the intensity of adoption. 4 - How Communication and Incentives Transform a Strategic Plan into Action Jeremy Hutchison-Krupat, Darden UVA, Darden, VA, KrupatJ@darden.virginia.edu A senior manager primarily uses two levers to influence a direct report’s actions: financial incentives and communication. Financial incentives are explicit and unambiguous but lack flexibility; communication is flexible but may be ambiguous. We study a principal who decides whether to add a new initiative with an uncertain value to the organization’s portfolio. We compare results between settings of incentives alone, non-strategic communication, and strategic communication. Chair: Yan Huang, Assistant Professor, Stephen M. Ross School of Business, University of Michigan, 701 Tappan St. R5322, Ann Arbor, MI, 48109, United States of America, yphuang@umich.edu 1 - Building Reputation through Charitable Giving in Online Social Networking Environment Xue Tan, University of Washington, 4747 30th Ave NE J171, Seattle, WA, 98105, United States of America, xuetan@uw.edu, Yingda Lu, Yong Tan When online social network introduces charity service, fundraising can be more efficient. Unlike in traditional channels, users of online social platform can take the role of solicitor. This paper empirically examines the motivation of charitable giving through a leading micro-blogging platform where charity service is embedded. We employ a quasi-natural experimental setting resulting from platform design change, and identify different factors in individual donation decisions. 2 - An Empirical Study of Customer Strategic Switching Behavior in Multi-channel E-commerce System Shahryar Doosti, PhD Student, University of Washington, Foster School of Business, University of Washington, Seattle, WA, 98195, United States of America, shahryar@uw.edu, Xi Chen, Yong Tan This work uses a dataset from a leading e-retailer which offers multi-channels, such as TV shopping, websites, smart-phone applications, microblog-channel store, and call center, to examine how customers strategically select various methods to purchase. We also analyze how customers learn from their experience to gain knowledge about products and channel efficiency. We further run policy simulations to make suggestions for the retailer to improve its operational efficiency. 3 - Impact of Firm Social Media Engagement on Sales Revenue: Evidence from Taobao Fei Wan, Peking University, Beijing, China, wanfei0304@pku.edu.cn, Yong Tan, Fei Ren In this paper, we study the impact of marketer generated content on sales revenue. We collect data from taobao.com and its microblogging platform WeiTao. Using Propensity Score Matching and Difference-in-Differences, we find that MGC significantly promotes sales. Firms selling low-involvement products benefit more from MGC efforts, compared to those selling high-involvement products. Our findings suggest that MGC plays an important role in firm marketing activities. MC10 10-Room 310, Marriott Social Media and E-Commerce Sponsor: E-Business Sponsored Session

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