2016 INFORMS Annual Meeting Program

TD54

INFORMS Nashville – 2016

TD53 Music Row 1- Omni Managing Product Development and Collaboration Sponsored: Technology, Innovation Management & Entrepreneurship Sponsored Session Chair: Wenli Xiao, University of San Diego, 5998 Alcala Park, San Diego, CA, 92110, United States, wenlixiao@sandiego.edu 1 - A Behavioral Analysis On The Use Of An Intermediary In Manufacturing Outsourcing Qiong Chen, University of Science and Technology of China, qcchen@ustc.edu.cn, Aleda Roth, Gulru F Ozkan-Seely, Fred Switzer In this paper, we examine how the level of outsourcing competence of the firm, the amount of time-to-market pressure and the buyer’s perceived incentive alignment with the agent, act to systematically influence the decision to outsource the new product directly or indirectly through an intermediary. 2 - Managing Supplier Incentives For Key Component Testing Timofey Shalpegin, The University of Auckland Business School, t.shalpegin@auckland.ac.nz Suppliers of a key component for a new product are often required to perform testing of the key component. However, they might not have sufficient incentives to perform a sufficient number of tests if they do not fully internalize the risks of new product failure. We examine different contracts, such as reward and residual claimant contracts, and analyze their influence on the supplier incentives for component testing. Finally, we design a contract ensuring the suppliers keep to the efficient component testing level. 3 - Optimal Product Launch Times For A Firm With A Niche Product Jacqueline Ng, Northwestern University, Evanston, IL, 60201, United States, jacqueline.ng@northwestern.edu, Izak Duenyas, Seyed Iravani We consider the optimal production introduction policy for a technology firm that produces a single niche product that progresses through a series of product generations over time. The novel part of this problem is that the firm’s niche product is a subset or peripheral part of a larger product offering from a multi- product firm. We develop a dynamic programming model to analyze the small firm’s new product introduction strategy, and prove the optimality of a threshold policy. We then compare and contrast the optimal policy with the common time- pacing and event-pacing product introduction policies use in practice. 4 - Student Perceptions Of The Entrepreneurial Mindset Within Capstone Design Projects Ahad Ali, Lawrence Technological University, sali@ltu.edu For many engineering curricula, student teams are formed to complete a capstone design project. Besides technical knowledge, capstone projects can foster team building skills, leadership skills, problem-solving skills, opportunity recognition, project planning and budgeting, innovation, tolerance for uncertainty/ambiguity, and risk management among other attributes of the entrepreneurial mindset. This paper provides an expanded analysis of student perceptions of the entrepreneurial activity and the recognition of the entrepreneurial mindset associated with capstone design projects. TD54 Music Row 2- Omni Service Science: Health Care Services Sponsored: Service Science Sponsored Session Chair: George Cai, Santa Clara University, Leavey School of Business, Santa Clara, CA, 95053, United States, gcai@scu.edu Co-Chair: Hui Zhang, Lakehead University, Lakehead University, Thunder Bay, ON, P7B 5E1, Canada, hzhang2@lakeheadu.ca 1 - Payment Contracts To Promote Use Of Optional Diagnostic Tests In Cancer Treatment Salar Ghamat, Ivey Business School, Western University, sghamat.phd@ivey.ca, Greg Zaric, Hubert Pun We examine performance-based payment contracts to promote the use of an optional diagnostic test for newly diagnosed cancer patients. We model the interaction between a health care payer and an oncologist with both adverse selection and moral hazard. We show that, in the presence of information asymmetry, an oncologist should never test all patients, even when the test was available for free. Moreover, although the oncologist has additional information about a patient’s risk, the payer can guarantee that the oncologist obtains the same profit regardless of the characteristics of the patients. Finally, we find that the payer might benefit from an increase in reputational concerns of the oncologist.

2 - Emergency Medical Service Response Models With Patient Priorities Soovin Yoon, University of Wisconsin, 1415 Engineering Drive, Room 3261, Madison, WI, 53706, United States, yoon57@wisc.edu, Laura Albert McLay In this talk, we study how to use optimization models and algorithms to effectively leverage patient triage information when determining how to locate and dispatch ambulances. Research in this area is valuable since it provides important guidance into how emergency medical services departments should use scarce resources to balance the needs of high-priority and low-priority patients given that triage information regarding patient needs is dynamic. This research has resulted in several key insights into how to optimally use scarce public resources for responding to health emergencies. 3 - Generalized Binary Search With Indifference Zones So All Can Wait Less than 30 Minutes Shijie Huang, Carillion Clinic, skylovtata@gmail.com We propose efficient methods to identify all resource combinations which minimally satisfy a standard with probability greater than P*. These methods are based on a generalized binary search combined with the fully sequential methods of Andradóttir and Kim. Numerical examples and case studies illustrate and compare the method with alternatives. 4 - Operations Research Meets Voting Laws In The U.S.A.: NAACP v. Mccrory, Arizona, And Others Theodore T Allen, Ohio State University, allen.515@osu.edu Waiting lines are a political weapon to demoralize voters on the other side. Evidence shows aspirants lost in New Mexico because of provisioning causing lines. Also, in North Carolina we explore the possibility that racially motivate lines affected a key senate election even while a judge has a different opinion. 214-MCC Urban Transportation and Logistics in Public Sector OR III Sponsored: Public Sector OR Sponsored Session Chair: Sung Hoon Chung, Binghamton University, PO Box 6000, Binghamton, NY, 13902, United States, schung@binghamton.edu 1 - An Open Source Tool For The Visualization, Analysis And Reporting Of Regional And Statewide Transit Networks Saeed Ghanbartehrani, Ohio University, Stocker Engineering Center 276, Athen, OH, 45701, United States, ghanbart@ohio.edu, Jose David Porter Assessing the current “state of health” of individual transit networks is fundamental when planning improvements to a transportation network. These improvements must be guided by strategies based on key performance metrics, which require the availability of accurate data. This research focuses on the design and implementation the transit network analysis (TNA) software tool. Some of the inputs to this tool include transit network data from 66 different Oregon transit agencies, census data, and employment data, and can be used to visualize, analyze, and report on the Oregon transit network. 2 - Mobility Patterns And Service Level Analysis Of A Free Floating Bike Sharing System Aritra Pal, University of South Florida, Tampa, FL, United States, aritra1@mail.usf.edu, Yu Zhang, Changhyun Kwon Bike Sharing is a sustainable mode of urban mobility. Free-floating bike sharing (FFBS) is an innovative bike sharing model, which saves on start-up cost and offers significant opportunities for smart management. In this study, we identify mobility patterns of users of Share-A-Bull Bikes (SABB) FFBS and analyse the effect of external factors ( eg: weather ) on them. These results are then used to measure lost demand in SABB FFBS, which is used to compute desired inventory levels, of various regions in the SABB FFBS operating area. We also present a model to estimate the probability of a bike being unusable and identify users who are mishandling bikes, based on available historical trip data. 3 - Bike-sharing Market Acceptance Considering A Mixed Fleet Of Bicycles Mohammad Hossein Shojaei, Michigan State University, Building, East Lansing, MI, 48824, United States, shojaeim@msu.edu, Mehrnaz Ghamami This study aims to minimize emission and launch costs of a transportation system, while maximizing its health benefits. The system consists of currently available services, as well as an intended bike-sharing scheme with mixed fleets of bicycles. Fleets can include regular bikes, pedelces and power-on-demand e-bikes. User’s choice is captured with a utility function defined by the average distance to be traveled, mode availability, area’s topology, travel time, and user costs. Results will help policy makers provide a cost-effective, eco-friendly and more active transportation system. TD52

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