Be Well Network Brandstorm

6. Check In To check in on Day 2, we talked about the importance of a personal mission statement along with an industry mission statement. Glenn brought some examples of both to get the group starting to think in terms of mission, vision, and values. Below are the examples for reference: • Personal Mission Statement: To bring people together to do something meaningful. • My Industry Mission statement: We provide a safe, evidence-based environment for individuals suffering from SUD to repair damaged neural pathways in the brain by establishing a meaningful therapeutic alliance with our providers. • My Vision: To live in a world where SUD is viewed in the same light as other chronic brain diseases • Values: Compassionate, Evidenced, Consistent, and Persevering. 6. ACTIVITY #4 Superheroes Participants were asked to team up to create super heroes to represent the BeWell brand against the forces of evil (Insert sinister laugh here.) We were all asked to be fun, be silly, be real, be authentic! This hero needed to have the following: • Super powers • A mission • A back story • A nemesis It is through this activity we are able to determine specific traits of the Be Well brand that speak to specific markets. These

traits are the foundation of who the brand is as well as who the brand combats and the background of why these attributes represent Be Well.

Superhero #1: Name: Vision

Super Powers: Tender heart, protective, intuitive, can fly, See through walls, read minds, night vision, read hearts, read body language, read energy and fears, clairvoyant and omniscient Mission: Saving people and all who love them from self-destruction Back Story: They came inside the house after chasing birds and squirrels all day and found their humans unmoving on the floor. They licked their face and pawed their heart trying to wake her up, but they could not. They realized she was dead. Nemesis: Drugs and Alcohol

Brandstorm 10

BeWell Recovery