Be Well Network Brandstorm

• Fear – losing votes • Fear of community backlash • Fear of neighborhood complaints • Public Image • Fear of the size and influence BeWell will have on the insurance industry • Fear of change and having to adopt new business practices LawMakers • Just going to be like everybody else, what makes BeWell different? • Concerned about helping people, don’t just be in it for the money Employees

• Keeps them up – the recovery community coming together and voting – asking lawmakers to discuss these issues opportunity to create extraordinary • No track record, make sure they will follow through with promises • Need to have mission – what comes first? companies are small picture/ short-sighted and BeWell is in it for the big picture/long term • They are treating the symptoms, we are treating the disease • Insurance

Investors

• Not meeting investment projections • Bad press • Losing money • Change in insurance, change in market conditions • Executive management • Concerned that there will no news to report, or an inability to make a deadline headlines are not “exciting” enough • Reporters have a personal brand, news coverage that they are known for • Worried they will be outside of • Fear of change/ unknown • Cost of treatment – short term and long term • Fraud by providers and patients Carriers • Fear that Press

• Be Well is not

different, fear we do not deploy evidence- based practices,

same-old/ same-old

• Fraud • Deception fraud – saying one thing, but doing another • Execution

the news events, that they will not be the first to break a story

• Fear of unreliable sources • Not enough

education on topic they are writing about making it “big time” – only getting local, small stories

• Afraid of not

• Unknown – transition from stable to unknown,

• Fear that treatment doesn’t work/ poor success rate • Fear of being insensitive/ being a barrier to treatment

Brandstorm 9

BeWell Recovery