ICAST 2021

SHOW INFORMATION

STATE OF THE INDUSTRY BREAKFAST Wednesday, July 21 | 7:30 a.m. – 8:45 a.m.  North Hall, Room N320 Ticketed event Supported by

COVETED CUSTOMER EXPERIENCE How to Grow Your Business by Focusing on 3 Things Your Customers Truly Care About Top brand guru and Speaker Hall of Fame member Jay Baer is this year’s keynote speaker. One of our most popular breakfast keynote speakers, Jay is back this year to provide insight into how our industry can help retain the millions of people who took up fishing in 2020. It’s all about the customer experience. According to Jay, “You can’t magically get better at every customer touch point. But you CAN get better at the touch points that matter.” Jay is an inspirational, plaid suit-wearing, hall of fame marketing and customer experience keynote speaker, emcee and trusted advisor to the world’s most iconic brands. Also on the agenda are ASA President Glenn Hughes, ASA Board of Directors Chairman and Vice President of Marketing for St. Croix Rod, Jesse Simpkins, and RBFF President and CEO Frank Peterson, representing Take Me Fishing™.

Jay Baer

Jesse Simpkins

Frank Peterson

Glenn Hughes

SPECIAL “DEEP DIVE” BUSINESS SEMINAR WITH JAY BAER Wednesday, July 21 | Noon - 1:00 p.m.  North Hall, Booth 633 – On the show floor Join Jay when he takes a deeper dive on customer engagement and retention during a special business session on Wednesday after his keynote presentation. Jay’s seminar is open to all badged ICAST attendees.

28  ICASTfishing.org | ASAfishing.org