ICAST 2021

July 20–23, 2021

BUSINESS DEVELOPMENT SEMINARS

Supported by

Seminars are complimentary for all badged ICAST attendees.

 All seminars are held in Booth 633 on the show floor unless otherwise specified. ICAST emphasizes creating practical business value for retailers, including new ideas for sales, marketing, customer engagement and best business practices. ICAST, supported by Take Me Fishing,™ is offering the Lunch & Learn seminar series in a special location on the show floor close to the food court where attendees can both take a break and gain insights into improving their business. SPECIAL “DEEP DIVE” BUSINESS SEMINAR WITH JAY BAER Wednesday, July 21 | Noon - 1:00 p.m. COVETED CUSTOMER EXPERIENCE How to Grow Your Business by Focusing on 3 Things Your Customers Truly Care About Presenter: Jay Baer, President, Convince & Convert

Join Jay Baer, top brand guru and Speaker Hall of Fame member, when he takes a deeper dive on customer engagement and retention during a special business session on Wednesday after his State of the Industry Breakfast keynote presentation.

Jay Baer

TUESDAY, JULY 20

3:00 p.m. – 4:30 p.m. FOR MANUFACTURERS: UNDERSTANDING YOUR FEDERAL EXCISE TAX OBLIGATIONS  Room N210E Presenters: Mitch King, Excise Tax Specialist, Wildlife Management Institute; Tim Boes, Excise Tax Policy Analyst - Sportfishing & Archery, Internal Revenue Service; and Bob Curry, Deputy Assistant Director, Wildlife & Sportfish Restoration Program, U.S. Fish and Wildlife Service This special seminar will provide an overview of the excise tax obligations for fishing tackle manufacturers and importers. The presenters are excise tax specialists who will address issues such as taxable products and tax computation formulas with plenty of time for Q & A. Individual appointments during the week can be made by texting Mitch King at 303-585-0377.

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