ICAST 2021

July 20–23, 2021

THURSDAY, JULY 22 (cont.) 1:00 – 2:00 p.m. CONTENT CREATION: THE HOW TO’S Presenter: Sid Dobrin, Co-owner Inventive Fishing; Chair, Department of English, University of Florida There are a many resources available that will tell you what content creation is and what you need to do as a content creator; however, few of these offer specifics about how to do the things it takes to create dynamic, active content. This session focuses on the pragmatics. Attendees will walk away with a matter-of-fact skill set for creating - and circulating - content. This presentation will be of particular use to smaller companies that do not have dedicated content creators on staff. 2:00 p.m. – 3:00 p.m. LEVERAGING DIRECT INVENTORY STREAMS TO DRIVE SALES – ONLINE AND IN-STORE Presenter: Chad Seaverns, Chief Operating Officer, Gearfire take advantage of your suppliers’ catalogs and real-time inventory to easily expand your business and offer online shopping. Also discover how industry leaders use direct inventory streams to dramatically enhance customers’ in- store shopping experience, all while driving down operation costs. Struggling to maintain a website to accompany your brick-and-mortar store? Learn how to

FRIDAY, JULY 23

11:00 a.m. – Noon MICRO INFLUENCERS + MICRO CONTENT = MARKETING GROWTH: GROW YOUR CUSTOMER’S TRUST THROUGH INFLUENCE MARKETING Presenters: Angie Thompson, CEO, Fishnchik Creative; Dena Vick, CEO, King Eider Communications “Influencers” is mis-used in social media. Retailers need people who have INFLUENCE within their area, which means they are trusted and can sway people to act. Learn how to develop relationships with influential people, create an editorial strategy, leverage microcontent to grow your customers’ trust and increase your reach. Bonus: Speakers will give away a free Marketing & PR consultation to one lucky retailer who attends. Noon – 1:00 p.m. OUR PASSION HAS A PAYOFF: RECENT ACCOMPLISHMENTS OF FEDERAL EXCISE TAX PAYMENTS Presenter: Tom Decker, Certified Wildlife Biologist and Fellow, TWS; Wildlife and Sport Fish

Restoration Program/Partner with a Payer Initiative, U.S. Fish and Wildlife Service Several hundred million dollars derived from

manufacturers’ excise tax funds on select products and motorboat fuels are passed on to state fish and wildlife agencies each year. Gain a better understanding of how this decades-long partnership helps state agencies recruit more anglers, ensure more, healthy fish and provide access to fish and waterways for a successful and fun day on the water.

ICAST 2021  31