ICAST 2021

SHOW INFORMATION

2:00 p.m. – 3:00 p.m. USE LOCAL VOLUNTEERS TO BUILD COMMUNITY LOYALTY Presenter: Shane Wilson, CEO, Fishing’s Future Knowledge is key to unlocking your business’s potential in growing community loyalty and your customer base. In this session, you’ll learn about proven concepts to grow your customer base and increase their loyalty to your store. 11:00 a.m. – Noon THE DEATH OF THE THIRD-PARTY COOKIE: WHAT MARKETERS NEED TO KNOW Presenter: Mark MacKenzie, Senior Director of Enthusiast Engagement, Bonnier Corporation Use of Google’s ad-tracking tools is about to dramatically change with their phase out of third-party cookies in 2022. In this session learn how these shifts will impact the way we currently do business online and how to use alternate solutions, such as first party data and contextual advertising, to successfully pivot digital marketing strategies. THURSDAY, JULY 22

WEDNESDAY, JULY 21

11:00 a.m. - Noon ANGLERS’ MOTIVATIONS, 2020 SPORTFISHING TRENDS AND WHERE DO WE GO FROM HERE? Presenters: Stephanie Vatalaro, Senior Vice President, Recreational Boating & Fishing Foundation; Rob Southwick, President, Southwick Associates The motivations to fish came together perfectly in 2020 to create a record-breaking year for fishing tackle sales. This session focuses on why people fish; the personas that comprise consistent and new anglers; how the 2020 tackle market differed from 2019; plus, where the market may go in 2021 and beyond. The goal is to help companies better relate to today’s anglers and help identify new business opportunities. Noon - 1:00 p.m. COVETED CUSTOMER EXPERIENCE Presenter: Jay Baer, President, Convince & Convert Join Jay Baer, top brand guru and Speaker Hall of Fame member, when he takes a deeper dive on customer engagement and retention during a special business session on Wednesday morning after his Industry Breakfast keynote presentation. 1:00 – 2:00 p.m. SUPERIOR CUSTOMER SERVICE – THE CORNERSTONE OF GAINING MOMENTUM

Noon – 1:00 p.m. HOW TO CATCH AND KEEP 2020’s NEW ANGLERS Presenters: Frank Peterson, President and CEO, Recreational Boating & Fishing Foundation (RBFF), and your peers from the industry In 2020, millions of new participants took to the

Presenter: John Johnson, General Manager and Chief Operating Officer, Pitman Creek Wholesale What is the true meaning of superior customer service? In today’s world, the term customer

water. RBFF conducted a comprehensive study of America’s new anglers that shows how the face of outdoor recreation is changing. RBFF and select fishing industry members will share key insights from this research study and provide you with tools and resources your company can use to help convert these new anglers into customers, and to help retain your current customers.

service can mean many things. Superior customer service is defined by always exceeding the customer’s expectations. It is superior customer service that turns casual purchasers into loyal customers and a one-time sale into long-term company success. This seminar will provide key learnings, best practices and takeaways needed to gain momentum in today’s retail environment.

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