ICAST 2022 Showguide Digital

SHOW INFORMATION

WEDNESDAY, JULY 20 (cont. ( NOON - 1:00 P.M.

THURSDAY, JULY 21 11:00 A.M. – NOON

2021 - 2022 SPORTFISHING PARTICIPATION AND RETAIL TRENDS Presenter: Stephanie Vatalaro, Senior Vice President, Recreational Boating & Fishing Foundation; Rob Southwick, President, Southwick Associates A year ago, the industry enjoyed significant

EXPERIENTIAL MARKETING: REIMAGINING STORE EVENTS Presenters: Angie Thompson, CEO, Fishnchik Creative; Dena Vick, CEO, King Eider Communications Everyone needs new ideas on how store events can help with their business plans. This session will provide ideas, strategies and

consumer demand accompanied by supply and labor challenges. How have we fared? Has consumer demand remained high? What are anglers seeking and how can we maintain their interest and loyalty? During this session, you’ll learn about the latest trends, research and tools that will help your business grow and thrive. 1:00 P.M. – 2:00 P.M. CONTENT CREATION: THE HOW-TOS Presenter: Sid Dobrin, Co-owner, There are many resources available about content creation, however, few of these resources offer specifics about how to create dynamic, active content. This presentation focuses on the how-tos of content creation. You’ll learn matter-of-fact ways to create and circulate content. This session is particularly helpful for small businesses whose social media is managed by employees along with their other job duties. 2:00 P.M. – 3:00 P.M. Inventive Fishing, Chair, Department of English, University of Florida, Host, The Fishing Professor Podcast

tactics for creating and improving store events from working with reps, pros and manufacturers to promotion and customer recruitment. Industry veterans Angie Thompson and Dena Vick will show examples of how you can improve the customer experience and increase sales. NOON – 1:00 P.M.

GET CUSTOMERS IN THE DOOR AND KEEP THEM HOOKED Presenters: Mary Beth Long, Vice President, Communications, ASA; Jenifer Wisneiwski, Director of Marketing and Special Projects, Tennessee Wildlife Resource Agency Retaining and recruiting anglers is important

for your business and for growing the sportfishing community. The information provided in this session will help you keep your new customers hooked on fishing through creative ways to raise awareness and keep them coming back for more. Find out about the resources, tools, tips and tricks to help your customers cultivate their love of fishing into a way of life. Learn how your state fish and wildlife agency can help you achieve your goals.

CREATING A WELCOMING OUTDOOR EXPERIENCE Presenter: Gerry Seavo James, Together Outdoors Coalition Lead, Outdoor Recreation Roundtable

This session will provide an overview of the state of diversity, equity and inclusion in outdoor recreation and how businesses, trade associations, governmental agencies and NGOs can make the outdoors great for everyone. The session will cover the historic and modern barriers to outdoor recreation access, strategies to break them down and future opportunities to help ensure safe and welcoming outdoor experiences.

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