ICAST 2022 Showguide Digital

JULY 19 – 22 , 2022

AMERICAN SPORTFISHING ASSOCIATION

THURSDAY, JULY 21 (cont. ( 1:00 P.M. – 2:00 P.M.

FRIDAY, JULY 22 10:00 A.M. – 11:00 A.M. WHAT’S NEXT? POST-SHOW STEPS TO EXHIBITING SUCCESS Presenter: Robyn at Exhibitors WINH

MAKING THE MOST OF SOCIAL MEDIA - EVEN IF YOU DON’T HAVE DEDICATED STAFF

Presenter: Sid Dobrin, Co-owner Inventive Fishing; Chair, Department of English, University of Florida, Host, The Fishing Professor Podcast There’s no doubt that social media is integral to the business/ customer relationship, including marketing strategies. Making the most of your social media presence means adapting to the new and evolving social media landscape. During this session, you’ll learn strategies for focusing and maximizing your social media presence. This session is particularly helpful for small businesses whose social media is managed by employees along with their other job duties. 2:00 P.M. – 3:00 P.M. RETURNING FOR MORE: Manager - Fishing, Humminbird/Minnkota/Cannon Thirty years of experience in outdoor retail brand management, marketing and competitive fishing, combined with an engaging and entertaining presentation style, makes Jeff’s session a “must attend.” During this seminar, you’ll gain insights into how to understand and inspire your customers to have them always coming back to you for more. BUILDING RELATIONSHIPS THAT PRODUCE RETURNS Presenter: Jeff Kolodzinski, Brand

Exhibitors - want to squeeze every drop of value out of ICAST? Don’t make the mistake of thinking your work is done as soon as the show closes. To achieve your best results, you’ll need a realistic plan for post-show follow up; evaluation reporting; and more... all before you leave Orlando. In this fast-paced session, Robyn at Exhibitors WINH will review essential post-show actions you can take to maximize your ICAST experience and answer as many questions as possible. 11:00 A.M. – NOON WHAT IS AN INFLUENCER AND HOW DOES THAT WORK? Presenter: Panel of Fishing and Brand Influencers Social media influencers are people who have built a reputation for their knowledge and expertise on a specific topic and are followed by enthusiastic, engaged people who pay close attention to their views. Brands love influencers because they can create trends and encourage their followers to buy products they promote. Join a panel of recreational fishing influencers who will talk about how they got started and what you can do to incorporate this unique marketing opportunity into your brand or retail outlet.

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ICAST 2022