2016 INFORMS Annual Meeting Program

MB53

INFORMS Nashville – 2016

MB53 Music Row 1- Omni Emerging Scholars in Technology Management Sponsored: Technology, Innovation Management & Entrepreneurship Sponsored Session Chair: Gulru Ozkan-Seely, University of Washington Bothell, School of Business, 18115 Campus Way NE, Box 358584, Bothell, WA, 98011, United States, gulru@uw.edu 1 - What Is The Role Of The State In Entrepreneurship And Venture Performance? Daniel Armanios, Carnegie Mellon University, darmanios@cmu.edu What is the role of the state in entrepreneurship and venture performance? I find three roles that the state plays during the venturing process. Public-private institutions play an intermediary role that connects private entrepreneurs to public resources. Public research organizations play an integrator role that develops and transfers public knowledge for private commercial use. Local governments play an implementer role that tailors national policies to local markets. In these three roles, I provide more nuance regarding the state’s role in entrepreneurship and advance institutional theory, especially its nexus to entrepreneurship and emerging markets. 2 - The Digital Commons: Tragedy Or Opportunity? The Effect Of Crowdsourced Digital Goods On Innovation And Economic Growth Frank Nagle, University of Southern California, naglef@marshall.usc.edu This dissertation is comprised of four studies that explore the transformative nature of the digital commons with a focus on crowdsourced digital goods (CDGs) and open source software. The first chapter explores how lower information costs are leading firms to increasingly engage with external digital communities. The second chapter examines the impact of CDGs at a macro-level and shows that GDP calculations do not properly account for “digital dark matter”. The third chapter empirically measures the productivity impact of using CDGs at the firm level. The final chapter investigates how firms that contribute to the development of CDGs enhance their ability to extract value from using them. 3 - Optimal Award Scheme In Innovation Tournaments Ersin Korpeoglu, UCL School of Management, e.korpeoglu@ucl.ac.uk, Laurence Ales, Soo-Haeng Cho In an innovation tournament, an organizer solicits innovative ideas from a number of independent agents. Agents exert efforts to develop their solutions, but their outcomes are unknown due to technical uncertainty and/or subjective evaluation criteria. We derive necessary and sufficient conditions under which the winner-take-all scheme that awards only the best solution is optimal. Under these conditions, the organizer should offer a larger winner prize when he seeks a higher number of good solutions, but interestingly the organizer need not raise the winner prize when anticipating more participants to a tournament. Finally, we compare rank-based compensation with other compensation rules. 4 - Demand Heterogeneity And The Adoption Of Platform Complements Joost Rietveld, Rotterdam School of Management, rietveld@rsm.nl, J P Eggers We offer a demand-based view on how platform evolution affects the sales of complements. Differences between early and late adopters of the platform create heterogeneous demand conditions that affect both average complement performance and variance in the types of complements that are more or less successful. Using a dataset of 2,921 console video games, we find that platform evolution has a negative effect on games’ sales. Furthermore, as the platform evolves, the sales disparity between new intellectual property (IP) games and games based on existing game properties grows to the detriment of new IP games. The sales disparity between superstar games and flops also widens as the platform evolves. 5 - Extreme Performance In Creative Settings: Where Do Stars Come From? Haibo Liu, University of California Riverside, Riverside, CA, United States, Haibo.Liu@ucr.edu, Jurgen Mihm, Manuel Emilio Sosa Despite being rare, stars make disproportionately influential contributions to their fields. This paper studies the role of inter-personal collaboration in the emergence of star designers. We examine how the quality of a collaborator (star vs. non-star) moderates the influence of two important contextual factors of collaboration: social network cohesion and expertise similarity. By distinguishing collaborators based on their quality, we reconcile contrasting results regarding those two contextual factors in prior literature. We test our predictions on a large longitudinal data set consisting of all designers who were granted a design patent in the United States from 1975 through 2010.

MB54 Music Row 2- Omni Optimal Services and Coordination Strategies of O2O Channel in Fast Fashion Supply Chain Sponsored: Service Science Sponsored Session Chair: Qi Xu, Donghua University, Glorious Sun School of Business and Management, Donghua University, Shanghai, 200051, China, xuqi@dhu.edu.cn 1 - Coordination In Apparel Dual-channel Supply Chain With Asymmetric Cost Information Qi Xu, Donghua University, Shanghai, China, xuqi@dhu.edu.cn, Wenjie Wang This paper discusses the coordination in apparel dual-channel supply chain with asymmetric cost information. We propose the dual-channel supply chain models under asymmetric cost information and symmetric information scenario respectively. Considering the seasonal characteristics of apparel product, the flexible price contract is applied to adapt the apparel supply chain coordination with asymmetric cost information. The impact of asymmetric demand information on the profits of partners in the supply chain is analyzed. 2 - Optimal Service Decision Consideration Demand Shift Between Online And Offline In Supply Chain System Dandan Fan, Donghua University, sunshinemarcle@163.com The paper discusses the optimal service decision under two kinds of situations, the one is demand shift between online and offline when the demand is influenced by service level, the other is demand no shift. The centralized and decentralized service decision models are established. The centralized decision mode means the brands suppliers provide products to themselves stores, and the decentralized decision mode means the brands suppliers provide products to tradition stores. Then, the paper investigates the optimal service strategy of O2O centralized system. For the O2O decentralized system, the conditions of the service level to realize Nash equilibrium is analyzed. 3 - Impact Of Experience Service On Fast Fashion Retail O2O Channel Lixia Xu, Donghua University, Shanghai, China, 37857909@qq.com O2O channel is a brand new retailing mode which integrates both characteristics of online and offline channels. Experience service has been become main factor in the operation of fast fashion retail O2O channel. This new channel can help the retailer tap new customer segments and generate additional demand. To study the impact of channel service competition and customer acceptance of O2O channel, a competition model based on price and service sensitivity was established. The comparison of experience service level and O2O chain profit between online and offline was presented. Numerical analysis was conducted on profit allocation of supply chain under different customer acceptance of O2O channel. 4 - Fast Fashion O2o Channel Optimal Service Under Different Revenue Model Qi Xu, Donghua University, xuqi@dhu.edu.cn, Fan Dandan Considering two kinds of revenue modes, one is offline stores’ revenue sharing and the other is revenue no-sharing, this paper built the optimal O2O services decision models in fast fashion O2O supply chain, according to the offline stores is brand owner themselves or alliance business. Further,the collaboration of this O2O supply chain is discussed. Finally, the numerical simulation are done by analyzing the impact of variables to profits , such as, the rate of service substitution between online and offline, price, the optimal service level, rate of revenue sharing and subsidized price, etc.

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